Sales in e-commerce during the period leading up to Father’s Day generated over R$ 325 million in revenue for small and medium online businesses, according to data from Nuvemshop, an e-commerce platform. The number represents a growth of 23% compared to 2024, when digital entrepreneurs moved R$ 264 million.
“Although not considered one of the strongest dates in retail, Father’s Day has been gaining increasingly relevant space,” says Tiago Winter, customer success director at Nuvemshop. “Here at Nuvemshop, our goal is to bring the best tools available in the market to enable the success of each entrepreneur. That’s why, earlier this year, we announced the D2C Summit, an event that will take place on September 30 and October 1, with the aim of opening doors and raising the D2C market in e-commerce, especially on seasonal dates like this,” he adds.
A total of around 1.2 million orders were placed during the period. Of this total, 500 thousand were made just in the week of the date, representing an increase of 34%. The sectors with the highest revenue were Fashion (R$ 160 million), Health & Beauty (R$ 46 million), and Home & Garden (R$ 23 million).
Regarding payment methods, Pix remains the preferred method for consumers, representing 50% of total orders, followed by credit cards at 45%.
For the analysis, sales made in the three weeks leading up to Father’s Day 2025 were considered by the base of Brazilian shop owners at Nuvemshop.
