With the mission of caring for and enchanting the customer throughout life, Fast Shop completes 39 years, betting more and more on new interaction formats. The network, one of the largest electronics retailers in the country, was one of the pioneers in operating sales through TikTok Shop, reaffirming its commitment to new consumer trends. At the same time, the brand continues to invest in physical stores focusing on experimentation, relationship, and convenience, one of the pillars that sustain its success over the decades.
To keep up with new consumer habits, portfolio diversification has become one of the most relevant vectors of growth for the company, which already goes beyond the universe of appliances and electronics. “We want to be present in our customers’ lives at all times, with solutions that go beyond technology. In recent months, we started investing in categories such as furniture, decoration items, bed, table, and bath, as well as products focused on well-being and self-care,” says Eduardo Salem, Marketing and Digital Channels Director of the network.
With over 80 stores spread across Brazil, the brand bets on a connected, personalized, and omnichannel shopping experience. Through technologies like artificial intelligence and automation, applied from customer service to logistics, the network brings the concept of phygital retail to the public, combining the best of the physical and digital worlds to offer more convenience and connection.
To celebrate his 39th birthday, a special show by Nando Reis and his son, Sebastião, was held at the Sheraton Hotel in São Paulo, bringing together about 300 guests, including brand executives, industry partners, and company clients. High resolution photos
Also present were brands like JBL, Arno, ASUS, and Brastemp, which set up interactive spaces with product demonstrations, photo booths, and product giveaways to guests.
Reasons to celebrate
Among the initiatives celebrated at the anniversary is the success of the Fast Shop Cares program, which offers consumers: equipment installation, guidance on usage, extended warranty, technical support, smart home services, as well as insurance against theft and robbery of portable devices.
Entirely operated by professionals from the network itself, the program has been well received by the public, who now see Fast Shop not only as a retailer but also as a service provider with excellence. “Customers quickly understood the value of Fast Shop Cares. This strengthens the brand’s perception as an ally in everyday life, which for us is a source of pride and responsibility,” highlights Salem.
Another strategic pillar of the company is Fast Shop Prime, a loyalty program established as a relationship channel and sales booster. Among the perks are free ultra-fast shipping and deliveries, discounts on services (such as installation and configuration of electronics), personalized service, and remote technical support.
“The concept of ultra-convenience, combined with sensory experience in stores, has already been recognized at the Retail’s Big Show, the world’s largest retail event. This gives us the confidence that we are on the right path,” says Salem.
For the second semester, Fast Shop is preparing to launch new interactive store formats, with an expanded portfolio and more diversity. “Still in July, we will announce the arrival of a leading brand in decoration and design, which will further enrich the experience in our stores,” anticipates the executive.
And, as is tradition, the company celebrates its anniversary with a special campaign of offers, with discounts of up to 60%, exclusive conditions, and various benefits for consumers on all platforms.
