SP: Price Marketing Course and Pricing Tactics #14 [pre-release]

How to work the P price within marketing strategies and develop tactical pricing projects to achieve the best results.

It is high time to understand and master the practice of PRICING from the marketing perspective.

Price is the“P” of the most important marketing compound in the short term, as it determines profit, demand and positioning. Therefore, the correct price determination is fundamental to marketing ambitions, the feasibility of planning and its investments.

It is also the variable of faster applicability and testing. And directly influences the perception of value and quality, and the results of sales and profit. It is, therefore, a variable of importance and crucial domain for the marketer and sales.

In the Price Marketing and Pricing Tactics Course, the main concepts of pricing from the marketing vision are presented: the tactics, tools and models.

The classes seek to make it clearer to the marketer how to price correctly and make the Price P a lever in planning and decisions of investments and actions. This is a course of unique approach, because it is not centered on cost training and accounting. It is a course focused on the use of price as an important part in building winning business strategies.

• Meet a Miyashita Consulting
• Follow prof. Marcelo Miyashita no Instagram and LinkedIn

EVENT IN SAO PAULO IN ON-DEMAND FORMAT

The schedule on demand format allows us to carry out course themes outside our fixed annual schedule. So, enjoy! Purchase your pre-registration and let your friends and your companies know to be able to take this course at the convenience of your city.

COURSE AGENDA

In this format the class will have the agenda defined only after all pre-registrations sold. Then the dates will be defined together with all pre-registered, who can later buy the respective registration in the class as Individuals or Legal.

PRE-REGISTRATION FEE AND REGISTRATION PRICE

The pre-registration fee is R$ 37. With the class on demand formed and with a defined schedule, only pre-registered students can enroll in the course at a reduced price: professionals (Physical Person) of R$ 850 by R$ 680. Only making a difference, for example, for Individuals per R$ 643. Therefore, only the purchase of the “ pre-registration fee” does not guarantee participation in the course (it is necessary to purchase the registration at a reduced amount paying the difference.

CAN I CANCEL THE PRE-REGISTRATION?

Yes. At any time you can give up the pre-registration purchased and soon not have access to the reduced price of registration PF. Just ask that the cancellation and refund will be made.

PROGRAM

Module 1. Market Price

• Pricing in marketing and its relationship with Ps
• Establishment and tactics of measuring Value
• The fundamentals of price: the concept of Elasticity
• Pricing objectives and strategies in relation to marketing
• Cost formation and price composition

Module 2. Pricing Tactics

• Presentation and perception of price in retail
• Buyer's behavior against price
• Rules for making price promotion and discounts
• Price portfolio and how to work combos
• Pricing tactics according to competition

Module 3. Pricing Projects

• Increasing price with a focus on profitability
• Determination of price influencing variables
• Differences between pricing in products and services
• Attributes and Perception of Value
• Project exercises and simulations

TEACHER

Marcelo Miyashita 2015 Joined the Hall of Fame of the Brazilian Marketing Academy. From 2007 to 2011 he received the title of Marketing Expert and in 2006 he received the Best Marketing Award granted by the main organizations that promote marketing in the country: Reference Editor (editing the PropMkt Journal and the Marketing Magazine), MadiaMundoMarketing and FGV-EAESP. He is a lecturer and director of the Miyashita Consulting, consulting and training that since 2003 has also graduated post-magency courses in 5 years and executive degree.

TARGET AUDIENCE

• Analysts and Marketing managers responsible for determining Price within the marketing mix;
• Sales managers and professionals responsible for the formation of commercial policy and its pricing tactics;
• Entrepreneurs who need to determine price in the offers of their Business Plans;
• Students and professionals in general seeking to specialize or expand knowledge regarding the Price P to improve understanding of the practice of the 4 Ps.

DIFFERENTIALS

• Course developed for marketing professionals.Advanced knowledge in accounting, finance and economics is not required;
• Course with coordination and responsibility of Prof. Marcelo Miyashita, awarded and recognized professional and academic marketing;
• 13 Face-to-face classes applied since 2011;
• Certified by Miyashita Consulting. Consulting in the marketing area with 578 classes and 9,283 certified professionals since 2003, in 22 capitals of Brazil.
• Check out testimonials from former students of this course: https://www.miyashita.com.br/cursos/curso-de-marketing-de-preco-e-taticas-de-precificacao/

SALES POLICY

We work with the commercialization of 2 types of registration (Personal Person and Legal Entity). Each type with an application procedure:

• Physical Person Registration: from R$ 680 to R$ 850. Check out the Miyashita Consulting website payment option with interest-free installment. Participation in the course is only confirmed with proof of payment.
• Registration Legal Entity: R$ 850 per employee, with invoiced payment. The registration procedure PJ is not online. You must contact our service (e-mail: contato@consultoriademarketing.com.br or Whatsapp 11 99412-4955) and provide the data of the Company for analysis (Social Reason, CNPJ and Address with ZIP) along with the data of the participating employees (full name, position, e-mail and telephone). Then the billing procedure and confirmation of participation in the course is started.