SP: Course of Marketing Services and Management of Attendance 105th class.

The most applied course in the country on Service Marketing and Service Management. Unique with 1,574 certified professionals in 104 editions held.

To serve the customer well, within what was promised, and still exceed their expectations is one of the biggest challenges that managers and entrepreneurs face in the day to day of their business. Today, in addition to selling well, you also need to worry a lot about the after-sales, the level and standard of service and the quality of services provided.

The Service Marketing and Service Management Course presents Marketing and Management tools and techniques centered on the Customer experience, so that the student can understand, develop and manage customer service operations.

In the course of Miyashita Consulting we work planning processes and procedures from the perspective of customer experience, teaching how to analyze a service operation and manage its variables. More than that, we present the Service Marketing Matrix developed by prof. Marcelo Miyashita and how, by using it, you can improve your customer service and services.

This method does not apply only to service companies. It applies to all companies that need to better serve their customers as Industries, who need to improve their after-sales services and also their products; and as Retail, which has in sales service its competitive differential.

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AGENDA SAO PAULO

• February 21st 2026
• Time: Saturday from 10h to 12h30 and 14h to 18h30
• Local: Hotel Intercity Interactive Jardins 555 Rua Jose Maria Lisboa
• MODALITY: collective face-to-face classes. Intensive corporate standard course, with included coffee-break services, complete class material and certification.

Check out interest-free installment on the website of Miyashita Consulting. And packages with discounts for registration of companies.

MODALITY PRIVATE CLASSES

If you want to take this course immediately, know the option Private Lessons: there are 3 online meetings, individual and live. On dates defined in common agreement, with targeted content and personalized guidance. It is the prof. Miyashita only with you. See here how it works and the current offer for this modality.

PROGRAM

Module 1. How to provide, serve and serve the customer

• Services and service from the perspective of the customer
• The importance of rules, standards and procedures
• Work processes and procedures of the attendants
• Customer Experience Analyst Activities
• Vision strategy of service and services

Module 2. Management of service and sales operation

• Matrix of Competition in Marketing with focus on management
• Sales funnel and performance in commercial service
• Enhancement in Activation, Qualification and Trading
• Study of the flow of care and service steps
• Adjustment in Processes, People, Technology and Structure

Module 3. Developing the Customer Experience

• Experience and services of convenience and hospitality
• Generating more customer contact and interaction
• Concept, added value and differentiation in services
• Core, complementary and relationship services
• Map of care with adjustments and improvements

Module 4. Service Marketing Project applied

• Touchpoint Technique & touchpoints for the customer
• Hidden Client Practices and operations diagnostics
• Analysis of consumer behavior and attitudes
• Customer conduct in the service and service environment
• Research, feedback and evaluation for continuous improvement

TEACHER

Marcelo Miyashita 2015 Joined the Hall of Fame of the Brazilian Marketing Academy. From 2007 to 2011 he received the title of Marketing Expert and in 2006 received the Best Marketing Award granted by the main organizations that promote marketing in the country: Reference Editor (editing the PropMkt Journal and the Marketing Magazine), MadiaMundoMarketing and FGV-EAESP. He is a lecturer and director of the Miyashita Consulting, consulting and training that since 2003 has also graduated post-professional courses in 5 years of advertising and executive degree.

TARGET AUDIENCE

• Entrepreneurs and business managers;
• Marketing and communication analysts and managers;
• Professional customer service, service and after-sales;
• Students seeking to expand their skills.

DIFFERENTIALS

• Created and formulated by Prof. Marcelo Miyashita, specialist in Relationship Marketing techniques for companies and one of the most requested speakers on the subject in the country;
• Easy-to-understand methodology with dynamics for content fixation;
• Certified by Miyashita Consulting. Consulting in the marketing area with 578 classes held in 22 capitals and 9,283 certified professionals since 2003.
• Course in Service Marketing and Management of Service unique in the country with 104 classes applied and 1,574 certified professionals since 2008.
• Check out testimonials from former students of this course: https://www.miyashita.com.br/cursos/curso-de-marketing-de-servicos-e-gestao-de-atendimento/

SALES POLICY

We work with the commercialization of 2 types of registration (Personal Person and Legal Entity). Each type with an application procedure:

• Physical Person Registration: from R$ 680 to R$ 850 per person. Check out the Miyashita Consulting website payment option with interest-free installment. Participation in the course is only confirmed with proof of payment.
• Registration Legal Entity: R$ 850 per employee, with invoiced payment. The registration procedure PJ is not online. You must contact our service (e-mail: contato@consultoriademarketing.com.br or Whatsapp 11 99412-4955) and provide the data of the Company for analysis (Social Reason, CNPJ and Address with ZIP) along with the data of the participating employees (full name, position, e-mail and telephone). Then the billing procedure and confirmation of participation in the course is started.

CLASSES

Check out the classes applied Services Marketing and Management Course, both in versions: courses with registration sales; as training for companies. National course applied in several capitals and other cities: