SP: Digital Relationship Marketing Course 2026 [pre-release]

The various Internet-based tools allow organizations a high degree of approximation, interaction and relationship with their audiences, especially with their customers and consumers.

Therefore, it is natural that these tools are used in relationship management, managing customer data, managing and informing its benefits and acting as channels of communication and dialogue. And integrating these tools and all the opportunities that the Internet brings is the great challenge for the manager of relationship marketing actions.

The Digital Relationship Marketing Course seeks to train managers and analysts about these tools and their possibilities, as well as guide them in their investment decisions and management of online relationship projects.

The course is FACE-TO-FACE, it has 23 editions made with 307 certified professionals. And it consists of 4 modules that address the main topics of online relationship: Marketing Planning for Digital; How to Make an Online Relationship Project; Tools for Companies in Social Networks; and Tactical Action in Social Networks.

The Digital Relationship Marketing Course is coordinated by Marcelo Miyashita, a specialist in the subject of relationship marketing, and applied by teachers who are prominent professionals in online projects in their producers, agencies and companies.

• Meet a Miyashita Consulting
• Follow prof. Marcelo Miyashita no Instagram and LinkedIn

EVENT IN SAO PAULO IN ON-DEMAND FORMAT

The schedule on demand format allows us to carry out course themes outside our fixed annual schedule. So, enjoy! Purchase your pre-registration and let your friends and your companies know to be able to take this course at the convenience of your city.

COURSE AGENDA

In this format the class will have the agenda defined only after all pre-registrations sold. Then the dates will be defined together with all pre-registered, who can later buy the respective registration in the class as Individuals or Legal.

PRE-REGISTRATION FEE AND REGISTRATION PRICE

The pre-registration fee is R$ 37. With the class on demand formed and with a defined schedule, only pre-registered students can enroll in the course at a reduced price: professionals (Physical Person) of R$ 850 by R$ 680. Only making a difference, for example, for Individuals per R$ 643. Therefore, only the purchase of the “ pre-registration fee” does not guarantee participation in the course (it is necessary to purchase the registration at a reduced amount paying the difference.

CAN I CANCEL THE PRE-REGISTRATION?

Yes. At any time you can give up the pre-registration purchased and soon not have access to the reduced price of registration PF. Just ask that the cancellation and refund will be made.

PROGRAM

Module 1. Strategic planning in digital

• How to start an efficient digital plan: essential steps and priorities.
• The consumer 2.0: understanding behaviors and expectations.
• Building a strong and measurable digital presence.
• Metrics that matter: from reach to ROI, with introduction to AI analytics.
• Real cases: examples of success and lessons learned.

Module 2. Creating online relationship projects

• Step by step: listen, measure, connect and engage your audience.
• Humanized digital service: from first contact to loyalty.
• Collaboration strategies: turning followers into ambassadors.
• Common challenges and how to overcome them with creativity and low cost.
• Case study: a real project dissected, from briefing to result.

Module 3. Tools for companies in social networks

• Panorama: the best tools for companies (free and paid).
• Relationship management: solutions to monitor and engage audiences.
• Content that converts: tips for SMEs and big brands.
• Intelligent automation: how to use AI and bots without losing the human touch.
• Performance metrics: tracking results in real time.

Module 4. Tactics for results in social networks

• Good positioning practices: how to stand out in digital.
• Relationship in action: integrating social networks with CRM.
• Briefing in practice: put together a plan tailored to your needs.
• Affordable solutions: strategies for all business sizes.
• Future trends: what to expect from digital relationship marketing.

COORDINATION

Marcelo Miyashita 2015 Joined the Hall of Fame of the Brazilian Marketing Academy. From 2007 to 2011 he received the title of Marketing Expert and in 2006 received the Best Marketing Award granted by the main organizations that promote marketing in the country: Reference Editor (editing the PropMkt Journal and the Marketing Magazine), MadiaMundoMarketing and FGV-EAESP. He is a lecturer and director of the Miyashita Consulting, consulting and training that since 2003 has also graduated post-professional courses in 5 years of advertising and executive degree.

TARGET AUDIENCE

• Entrepreneurs and professionals who need to improve their relationship and marketing work on social networks;
• Analysts and managers in the areas of Relationship Marketing, Marketing and Communication, Customer Service and IT;
• Advertising, communication and digital agency planners;
• Students and professionals looking to specialize in online tools and applications.

DIFFERENTIALS

• Created and formulated by Prof. Marcelo Miyashita, specialist in Relationship Marketing techniques for companies and one of the most requested speakers on the subject in the country;
• Practical and objective teaching, applied by recognized professionals in their areas;
• Course with 23 classes and 307 professionals certified by Miyashita Consulting.
• Check out testimonials from former students of this course: https://www.miyashita.com.br/cursos/curso-de-marketing-de-relacionamento-digital/

SALES POLICY

We work with the commercialization of 2 types of registration (Personal Person and Legal Entity). Each type with an application procedure:

• Physical Person Registration: from R$ 680 to R$ 850. Check out the Miyashita Consulting website payment option with interest-free installment. Participation in the course is only confirmed with proof of payment.
• Registration Legal Entity: R$ 850 per employee, with invoiced payment. The registration procedure PJ is not online. You must contact our service (e-mail: contato@consultoriademarketing.com.br or Whatsapp 11 99412-4955) and provide the data of the Company for analysis (Social Reason, CNPJ and Address with ZIP) along with the data of the participating employees (full name, position, e-mail and telephone). Then the billing procedure and confirmation of participation in the course is started.