Rio Preto: Relationship Management and Marketing Course [pre-launch]

Pre-launch for Sao Jose do Rio Preto! Customer Relationship Management for business generation and reputation maintenance.The most applied course on Relationship Marketing in the country with 153 editions and 2,794 certified professionals.

Good customer relationships are the result of a sum of positive factors: helpful service, efficient services and a policy of valuing customers within the business. When these factors go online, and with defined quality standards, there is a feeling of satisfaction and recognition with customers, which can derive to reputation 'certainty of customers about the quality of the company, that is, trust. And customers who trust become great word-of-mouth generators, provided they are intelligently encouraged to propagate and speak well.

With Relationship Management, which occurs at all points of contact between the customer and the organization ¡n the commercial area, customer service and after-sales ̄, there is the opportunity to treat and work with the customer in a differentiated and customized way.

Relationship Management can be intensified by Relationship Marketing actions.Institutional actions that the organization creates and maintains with its customers, which strengthen the public image of the company and still support personal relationships between employees and their customers.

The course deals with the issue of Relationship Management in business. It is coordinated and applied by Marcelo Miyashita, one of the market references in the theme relationship marketing.

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EVENT IN SJ RIO PRETO IN ON-DEMAND FORMAT

The schedule on demand format allows us to take courses in cities and capitals outside our programming. So, enjoy! Purchase your pre-registration and let your friends and your companies know to be able to take this course at the convenience of your city.

COURSE AGENDA

In this format the class will have the agenda defined only after all pre-registrations sold. Then the dates will be defined together with all pre-registered, who can later buy the respective registration in the class as Individuals or Legal.

PRE-REGISTRATION FEE AND REGISTRATION PRICE

The pre-registration fee is R$ 37. With the class on demand formed and with a defined schedule, only pre-registered students can enroll in the course at a reduced price: professionals (Physical Person) of R$ 750 per R$ 580. Only making the difference by R$ 543. Therefore, only the purchase of the “ pre-registration fee” course, it is necessary to purchase the registration at the reduced amount paying the difference.

CAN I CANCEL THE PRE-REGISTRATION?

Yes. At any time you can give up the pre-registration purchased and soon not have access to the reduced price of registration PF. Just ask that the cancellation and refund will be made.

MODALITY PRIVATE CLASSES

If you want to take this course immediately, know the option Private Lessons: there are 3 online meetings, individual and live. On dates defined in common agreement, with targeted content and personalized guidance. It is the prof. Miyashita only with you. See here how it works and the current offer for this modality.

PROGRAM

Module 1. Customer Relationship

• Marketing in the sales and relationship process
• Business vision oriented to customer loyalty
• Evolution of Relationship Marketing concepts
• Customer and its generating power of lead and new business
• ROI in relationship management

Module 2. Buyer performance management

• The Customer Lifecycle Matrix and how to use it
• Management and capture of sales data
• Database Marketing and identification of opportunities
• Analysis of service and service processes
• How to promote Experience in the relationship rule

Module 3: Management of active client portfolio

• How to segment customers and sales channels
• Performance analysis and customer classification
• Identification of demands, proposals and business
• Loyalty Program and its applications
• Retention and recovery of customers in the inactive portfolio

Module 4. Relationship Marketing Program

• Customer value on the timeline
• Directing efforts and investments to VIP clients
• Relationship Marketing Program Structure
• Benefits and characteristics of efficient programs
• Cases and examples of successful programs

TEACHER

Marcelo Miyashita 2015 Joined the Hall of Fame of the Brazilian Marketing Academy. From 2007 to 2011 he received the title of Marketing Expert and in 2006 received the Best Marketing Award granted by the main organizations that promote marketing in the country: Reference Editor (editing the PropMkt Journal and the Marketing Magazine), MadiaMundoMarketing and FGV-EAESP. He is a lecturer and director of the Miyashita Consulting, consulting and training that since 2003 has also graduated post-professional courses in 5 years of advertising and executive degree.

OBJECTIVES

• Increase your competitiveness through the use of Relationship Marketing;
• Complement your learning with current market knowledge;
• Broaden your view on customer management and targeted communication;
• Strengthen your planning competence with innovative marketing strategies.

TARGET AUDIENCE

• Entrepreneurs and business managers;
• Professionals who work with customers: sales, customer service, and after-sales services;
• Marketing and communication professionals who carry out or seek to carry out customer relationship management projects;
• Students seeking to expand their skills.

DIFFERENTIALS

• Course on customer relationship management most applied in Brazil, with 153 classes and 2,794 certified professionals;
• Classes applied and coordinated by Marcelo Miyashita, one of the references in the country in the theme Relationship Marketing.
• Certified by Miyashita Consulting. Consulting in the marketing area with 578 classes of open courses and in-company versions in 22 capitals of Brazil and 9,283 certified professionals since 2003.
• Check out testimonials from former students of this course: https://www.miyashita.com.br/cursos/curso-de-gestao-e-marketing-de-relacionamento/

SALES POLICY

We work with the commercialization of 2 types of registration (Personal Person and Legal Entity). Each type with an application procedure:

• Physical Person Registration: from R$ 580 to R$ 750. Check out the Miyashita Consulting website payment option with interest-free installment. Participation in the course is only confirmed with proof of payment.
• Registration Legal Entity: R$ 750 per employee, with invoiced payment. The registration procedure PJ is not online. You must contact our service (e-mail: contato@consultoriademarketing.com.br or Whatsapp 11 99412-4955) and provide the data of the Company for analysis (Social Reason, CNPJ and Address with ZIP) along with the data of the participating employees (full name, position, email and telephone). Then the billing procedure and confirmation of participation in the course is started.

CLASSES

Check out the classes held in the Relationship Management and Marketing Course. National course applied in 22 capitals and other cities: