Brazil has reached the milestone of 90 million entrepreneurs, according to the Global Entrepreneurship Monitor (GEM) survey. However, few openly address a fundamental aspect of this journey: mistakes. On March 29, the Blue Tree Alphaville will be the stage for an innovative event that proposes a new perspective on the challenges faced in the business world. With the theme THE BIG MISTAKES, the Market & Opinion Conference 2025 will bring together a select group of business leaders to share real stories of setbacks, turnarounds, and lessons that have shaped their paths to success.
The event emerges with the proposal to demystify failure, showing how stumbles can turn into stepping stones to success. After all, for every major established company, there are stories of failed attempts, restarts, and invaluable lessons learned. Organized by entrepreneurs Paulo Motta and Marcos Koenigkan, it will feature the presence of heavyweights who are references in their fields and lead some of the largest companies in the country. Participants will have access to valuable insights from entrepreneurs who have faced enormous challenges, overcome crises, and now hold prominent positions in the market.
For Marcos Koenigkan, understanding the challenges faced by major entrepreneurs is essential for those looking to grow in the market. “We have gathered a top team to share real stories of challenges and triumphs. We want to inspire and empower entrepreneurs to face their own adversities with resilience and creativity,” he says.
Among the confirmed speakers are:
Alfredo Soares – Founder and Manager at G4 Educação
Cris Arcangeli – Serial entrepreneur and investor from Shark Tank Brazil
João Appolinário – Founder and CEO of Polishop
Richard Albanesi – CEO of The Led
Paulo Vieira – Master Coach and CEO of Febracis
Janguiê Diniz – Founder of Ser Educacional
Thiago Rebello – CEO of RiHappy
Junior Borneli – CEO and Founder of StartSe
John Rodgerson – CEO of Azul Linhas Aéreas
Carol Paiffer – CEO of Atom Educacional
With a dynamic and interactive format, the panels will be conducted in an engaging way, stimulating the exchange of experiences and encouraging active participation of the audience. Viewers will have the unique opportunity to interact with the speakers, clarifying doubts and absorbing strategies applicable to their own professional path. “We believe that learning often comes from mistakes made. Our goal is to provide an environment where participants can absorb valuable lessons and apply them to their own businesses,” highlights Paulo Motta.
Seating is limited and those interested should secure their participation as soon as possible. The event promises to be a milestone for those who want to turn challenges into opportunities and achieve new levels in their careers and businesses.
Service
Date: March 29, 2025
Time: From 8am to 7pm
Location: Blue Tree Alphaville
Address: Avenida Roque Petroni Junior, number 1000, Sao Paulo
