A recent study conducted by the Think Work platform in partnership with the benefit management company Flash revealed that 70% of Human Resources departments in Brazil still do not use Artificial Intelligence (AI) in their daily activities. In a scenario where technology is increasingly present in optimizing business processes, the research points to a significant gap in the HR sector that could greatly benefit from these innovations.
The survey highlighted that, despite the growing adoption of AI in various business areas, Brazilian HR departments still face challenges in implementing these technologies. Among the main obstacles mentioned by HR professionals are lack of technical knowledge, budget difficulties, and internal resistance to change.
For Renan Conde, CEO of Brazil at Factorial, a unicorn startup that develops software for HR and payroll management and centralization, the application of AI in HR is not just a differential but essential for companies seeking greater efficiency and competitiveness. “In the context of large volumes of data and increasingly complex processes, AI allows not only the automation of tasks such as resume screening, pending issues, and profile analysis, but also brings a new dimension of intelligence to HR. Companies that adopt these technologies can make faster and more accurate decisions, identify talents with greater potential for success, and promote more effective retention strategies,” highlights Conde.
Interestingly, despite low internal adoption, the sector leads the search for AI-specialized professionals: a survey by the HR Tech, Infojobs, points out that 88.17% of available opportunities are concentrated in this area. This contrast suggests that, although practical application is still limited, companies are preparing for a more digital future, investing in hiring talents that can make this transformation possible.
Not by chance, companies that manage to integrate their teams with new technological trends stand out in the market and adapt more quickly to changes. According to Ricardo Nobrega, Partner and Sales Director of Intelligenza IT, a consultancy specialized in RH technologies, one of the main obstacles to AI adoption in HR is the lack of professionals’ training and cultural resistance within companies.
“Many managers still see AI as a threat to jobs, when in fact it can be an ally in making more assertive decisions, using data to eliminate unconscious biases and promote fairer and more inclusive hirings. Investing in training and changing the mindset of leaders and employees is essential to accelerate this transformation,” notes Nobrega.
Among the uses of technology, AI has been used in the HR market to automate repetitive tasks such as CV screening, interview scheduling, and benefits processing. Experts explain that this frees up HR professionals to focus on more strategic activities.
This is what Thiago Oliveira, CEO and founder of Monest, a company that recovers assets through debt collection by a virtual agent named Mia, connected through artificial intelligence, points out. ‘This is a great innovation opportunity. AI can transform HR by automating administrative tasks, improving talent selection, and creating more effective retention strategies. Those who do not adopt this technology are at risk of falling behind in an increasingly competitive market,’ he warns.
In recent years, the advancement of technology and the growing use of artificial intelligence have transformed various sectors, including Human Resources. Digital innovations are promoting more efficiency and agility in processes that were previously dominated by bureaucracy and manual document management. In this context, solutions are emerging that facilitate the work of HR professionals, allowing the optimization of routine and strategic activities.
“The human resources sector has historically struggled with document overload and legal bureaucracy, but with the advent and democratization of AI solutions, as of 2023, it was already possible to work on increasing companies’ performance in HR management processes by facilitating document preparation and addendums, automating controls and deadlines, reviewing legal risks, performing mathematical functions quickly, and extracting/classifying data for business intelligence in HR,” comments Henrique Flôres, co-founder of Contraktor and responsible for the development of CK Reader, the startup’s contract analysis AI.
