Estrelabet, one of the main online bookmakers in Brazil, announces the arrival of Luan Seixas as Head of Growth and Victor Blecker as Head of Branding. The two executives will respond to CMO Renan Cavalcanti and will contribute to strengthening the company’s positioning as a technology organization, driven by innovation, with a focus on customer experience and responsible play. Estrelabet has been expanding its executive team with talents coming from leading companies such as Nubank, 99, PepsiCo, QuintoAndar and Wildlife Studios.
With a solid trajectory in growth strategies, CRM and digital performance, Luan Seixas assumes the challenge of scaling the platform’s user base, raising retention rates and maximizing results through data-driven and client-centered initiatives. “I am very excited to be part of Estrelabet. We have the challenge of transforming data more and more into meaningful experiences, impacting the right people, at the ideal moment and with the solution that really makes sense for each one”, comments Luan. Graduated in Social Communication from PUC-Rio, with MBAs in Strategic Marketing (USP) and Digital Marketing (FGV), he led teams in companies such as Medway, 99/Didi Global, UOL Edtech, Descomplica, Laureate and limp.
Victor Blecker takes over as head of branding with the mission of boosting the value of the Estrelabet brand in the market, highlighting its differentials such as technology, trust and proximity to the customer. “We will continue to build a strong, connected and innovative brand that offers a positive and responsible experience to the bettor,” he says. The executive served in high leadership positions at Lacoste, Fisia (SBF/Nike Group), Under Armor and Adidas in the areas of branding, sports marketing and digital. He holds a degree from PUC-SP and holds a Professional Certificate in Digital Marketing from Kellogg School of Management (Northwestern University).
“We are a Brazilian technology company that puts the customer at the center of everything. We are reinforcing our team with teams and a clear vision of product, innovation and data that allows us to create unique and personalized experiences for our audience. focus”, concludes João Gerçossimo, CEO of Estrelabet.
