The ESPM, a Marketing and Innovation school focused on business, is open for registration for remote and free open classes starting on July 17. Those interested in participating can register on the institution’s site.
The ESPM’s portfolio of open classes for the seventh month of the year includes courses on Brand Strategy, digital commerce, digital planning, and many others. Check out the complete schedule below:
- Open class: Brand Strategy: Building valuable brands
Date: 07/17/2024
Time: At 7:30 PM
Description: What are valuable brands; brand value proposition; positioning and identity; purpose and personality; among others.
Mode: Online, via Linkedin
- Open class: How to improve the digital planning process
Date: 07/18/2024
Time: At 7:30 PM
Description: How to be assertive in building a digital communication and marketing planning in a competitive reality, full of channels, tools and technologies, and artificial intelligence.
Mode: Online, via Linkedin
- Open class: Digital commerce, much more than an e-commerce site
Date: 22/07/2024
Time: At 7:30 PM
Description: Discussion about the opportunities that the transformation of commerce brings to brands
Modality: Online, via Linkedin
- Open class: Customer lifecycle, you need to understand this!
Date: 23/07/2024
Time: At 7:30 PM
Description: How to increase results from the customer lifecycle perspective.
Modality: Online, via Linkedin
- Open class: AI has arrived! And now?
Date: 24/07/2024
Time: At 7:30 PM
Description: How the advent of AI, like any disruptive technology, brings benefits and challenges
Modality: Online, via Linkedin
- Open class: The luxury consumer in emerging markets
Date: 25/07/2024
Time: At 7:30 PM
Description: What adaptations are necessary to operate in these new markets, discussing the scenario in Brazil and other economies.
Modality: Online, via Linkedin
- Open class: The new sciences of behavior and consumption
Date: 07/29/2024
Time: 7:30 pm
Description: With the growing concern of marketing to generate more data and understand the behavior of its users, consumers, and customers, new sciences and behavior-centric technologies are used by organizations
Modality: Online, via Linkedin
- Open class: Experience journeys in moments of crisis
Date: 07/30/2024
Time: 7:30 pm
Description: Immersion in the challenges and opportunities to create solutions in times of crisis, whether external or internal.
Modality: Online, via Linkedin
- Open class: The (R)evolution of games in the business world
Date: 07/31/2024
Time: 7:30 pm
Description: Overview of the evolution of the gaming business model and its applications in the business world
Modality: Online, via Linkedin
