The ESPM, a reference school in Marketing and Innovation focused on business, is open for enrollments for vacation courses with themes related to Employer Branding. The courses take place between July and August, with online and live classes, or in-person at the campuses in São Paulo, Porto Alegre, and Rio de Janeiro. Those interested in participating can enroll on the institution’s website.
The 2024 vacation course portfolio at ESPM includes two courses with themes focused on Employer Branding, namely: ‘Creation of strategic Endomarketing campaign’; and ‘Planning of Internal Communication and Endomarketing.’ Check out the complete schedule for these courses below:
- Creation of strategic Endomarketing campaigns
The course starts on August 19 and takes place from Monday to Friday, from 7:30 pm to 10:30 pm, online and live, with a total of 12-hour workload. The program is intended for managers, coordinators, analysts, and other professionals in the areas of Corporate Communication, Endomarketing, People Development, Human Resources, Corporate Marketing, Institutional Communication, and other areas dealing with people and talents within organizations. The course’s goal is to prepare the student to develop an Endomarketing campaign from start to finish.
- Planning of Internal Communication and Endomarketing
The course starts on August 26 and takes place from Monday to Thursday, from 7:30 pm to 10:30 pm, online and live, with a workload of 12 hours. The program is aimed at professionals in Internal Communication and Endomarketing, Human Resources, and those interested in working in the area seeking a practical guide to conduct communication with results. The course’s objective is to provide knowledge for the creation and execution of Internal Communication and Endomarketing planning considering the organizational culture strategically.
