User experience (UX) has become a crucial factor in software development, as highlighted by Jaqueline Maraschin, marketing director for Latin America at Cyncly. In an era where user attention is increasingly scarce, with only 10-20 seconds dedicated to the initial evaluation of a web page, according to research by the Nielsen Norman Group, the importance of efficient and attractive UX is more evident than ever.
Maraschin shared five essential tips to enhance user experience in software:
- Navigation simplification: The expert emphasizes the importance of a logical menu structure and recognizable icons, avoiding complexities that may confuse the user.
- Focus on interface usability: Maraschin highlights that the interface should not only be attractive but highly functional, with elements arranged logically.
- Clear and intuitive language: Communication in the interface should be direct and natural, avoiding technical jargon that may alienate the user.
- Visual consistency: Maintaining visual coherence throughout the application, including colors, typography, and design elements, is crucial for a harmonious experience.
- Valuing user feedback: The director emphasizes the importance of creating channels for users to share their opinions, using this feedback for continuous improvements.
“By implementing these tips, it is possible to create software that not only meets but exceeds user expectations, strengthening loyalty and engagement,” Maraschin concludes. These guidelines aim to revolutionize the user’s relationship with software, making them more intuitive, efficient, and enjoyable to use.
