The growth of female entrepreneurship has driven tangible changes in the SEO and digital marketing market. Women found agencies, lead strategies, and hold prominent positions, demonstrating that competency and innovation go hand in hand with representation.
Journalist and SEO expert, Carolina Glogovchan, leads Do Follow, a link building specialized agency, strengthening the female presence in the SEO and digital marketing market. As CEO and co-founder, she leads the strategic operation of the company alongside her husband and partner, Wellington Glogovchan, who serves as COO, in a partnership that balances entrepreneurial vision and collaborative management.
Leadership and partnership in the management of Do Follow
With over six years of operation, Do Follow has established itself as a national reference in developing backlink strategies, SEO consulting, and optimized content, supporting companies in expanding their digital presence and achieving better results in organic search.
At the helm of executive management, Carolina brings her strategic and creative vision, while Wellington leads the day-to-day operations, forming a complementary and effective leadership model.
Female entrepreneurship in focus
With over a decade of experience in marketing and content, Carolina leads projects in various sectors, always prioritizing personalized solutions that maximize clients’ digital authority. Furthermore, she actively shares her knowledge about this field on LinkedIn and Instagram, producing specialized content and showcasing her daily life as a leader and businesswoman.
This performance inspires other women to enter and stand out in the industry. “I reinforce my commitment to quality and, at the same time, hope to inspire more women to undertake and occupy leadership positions in the digital sector,” says Carolina Glogovchan.
Challenges and advances in female representation
Despite advances, female presence in leadership positions in Brazil still grows gradually. According to a survey by Diversitera, only 35% of senior leadership positions — such as executive management, directorship, and C-level roles — are held by women. The study analyzed over 90,000 respondents from 70 companies in 17 sectors, between June 2022 and February 2025.
Carolina’s leadership at Do Follow highlights the importance of female representation in digital marketing, a sector historically dominated by men.
Leadership that drives results
Under Carolina and Wellington Glogovchan’s leadership, Do Follow continues as one of the country’s leading specialized agencies, driving brands through ethical and effective link building and SEO practices.
The company’s shared management model exemplifies how balanced partnerships can enhance business growth while strengthening the presence of women in prominent positions in Brazilian entrepreneurship.
About Do Follow
With over six years in the market, Do Follow is an agency specialized in backlinks. Focused on helping companies improve their organic search results, Do Follow creates and executes link building strategies and optimized content to increase website authority and enhance term positioning on Google, in addition to providing consulting.
