Pinterest and Shopee 360º shopping experience, first on Pinterest Brazil. Mundo Shô will function as a dynamic showcase within the Shopee app, updated monthly with products that reflect the main trends discovered on Pinterest. This will allow Shopee users easy access to an inspiring curated selection aligned with what's trending on the platform.
The initiative leverages Shopee's digital DNA, despite not having physical stores, to create a fully immersive shopping journey. Using 3D environments and Pinterest's exclusive augmented reality features, the campaign transports consumers to an interactive universe during the 11.11 and Black Friday . Through interactive and animated Pins, users can explore offers, access special showcases, discover trends and selected products in beauty, fashion and home decor, getting even closer to the Shopee universe.
“Today’s consumers want more than just finding products; they seek creative experiences and inspiration that reflect their personal universe,” highlights Isabel Nabuco, Creative Strategy Leader at Pinterest. “With this partnership, we use the power of Pins to create vibrant and interactive showcases that transform the act of shopping into an engaging visual journey full of possibilities. Our goal is to expand the boundaries of what it means to inspire and connect brands and people, showing that Pinterest is a space where ideas take shape and become incredible experiences,” adds the executive.
“Pinterest is already a very important partner for Shopee, showcasing trends, new products, and what people are looking for in an inspirational way. Together, we developed this virtual environment where consumers can navigate the Shopee universe, experiencing something unprecedented. Partnerships like this further enhance our goal of providing an easy, safe, and fun shopping experience for everyone,” comments Felipe Piringer, Head of Marketing at Shopee.
The 360º shopping experience is now available. To learn more, visit this link or check it out in your Shopee app.
