Founded in 2013, Brazil Panels, a full-service market research and marketing company, is expected to reach a revenue of R$ 5 million in 2024 with the expansion of its services in the country, a 25% growth compared to the previous year. Today, it holds the largest online panel in Brazil, with 3.5 million registered and active individuals for sampling in surveys and over 1,500 new acquisitions every month.
The company stands out for its consumer-focused approach, using advanced methodologies to conduct qualitative and quantitative research. Among the qualitative methodologies are focus groups, tests, user monitoring, and in-depth interviews, both online and offline. In the quantitative realm, there are opinion polls, market surveys, segmentation studies, and statistical surveys, using broad and representative samples to ensure the accuracy of the collected data.
To reach an even larger number of respondents, different devices are used in a disconnected manner, including tablets, smartphones, and computers, allowing data collection even in more remote locations with no internet signal. Currently, the company has a national representativeness of 74%, with its own team for data collection in all major cities.
“We immerse ourselves in our clients’ businesses, analyzing the market and competition through various research methods to create a strategy that meets their demands. Our main commitment is to transform the data obtained into intelligence and creativity, supporting decision-making with precise and reliable information. To achieve this, we understand the human side of the consumer in a more connected and interactive world. We use all potentialities and solutions to get closer to consumers and understand their desires and needs,” explains Claudio Vasques, CEO, and founder of Brazil Panels.
With the largest digital panel in Brazil, it provides comprehensive sampling for qualitative and quantitative research, bringing together people from different regions, classes, ages, and genders, with high engagement through participatory interactions. New monthly registrations are done organically, allowing for panel oxygenation to produce even better results, and at a low cost.
Among its main clients are Ambev, Arcor, Bradesco, ABMRA, TM20, Bauducco, Danone, Dasa, FSB Comunicação, Locomotiva, Honda, Lubrax, QuintoAndar, Sicoob, Troiano Branding, IFood, CBA+, CG, among others. In addition to market research services, Brazil Panels also provides digital marketing management for other companies, combining technology, innovation, and data.
