Leader in sales on Mercado Livre in southern Brazil, the Santa Catarina-based Grand Commerce begins 2025 with ambitious expansion goals. After a historic performance on Black Friday 2024, with 700 thousand sales and revenue exceeding R$ 40 million, the e-commerce company seeks to consolidate its presence in the global market and diversify its portfolio with products that facilitate consumers’ daily lives. With a catalog of over six thousand items and operations in Palhoça (SC) and São Paulo (SP), Grand Commerce projects a 300% growth in 2025.
The strengthening of international relations is one of the pillars of Grand Commerce’s planning for this year. In a recent trip to China, the COO, Ricardo Neske visited major factories specializing in lighting, technology, tools, and white goods, strengthening ties with suppliers and identifying new opportunities. “Strengthening our partnerships means ensuring quality and variety in the product mix, as well as staying ahead of market demands,” highlights Neske.
One of the highlights is the partnership with Hikvision, a global leader in security solutions. With a portfolio that includes cameras, alarm systems, and AI-integrated solutions, the partnership in southern Brazil positions Grand Commerce as a strategic provider of cutting-edge technology. “This collaboration reinforces our commitment to quality and innovation,” emphasizes Neske.
Black Friday results pave the way for a promising future
The significant numbers of Black Friday 2024 highlight the company’s growth potential. Throughout November, products such as speakers, cell phones, tools, and air fryers led sales, reflecting consumer trends in electronics and home appliances. November 29th was particularly noteworthy, with sales exceeding R$ 4.5 million in just 24 hours.
Looking towards 2025
The infrastructure, consisting of three warehouses totaling 5,600 m², will be essential to support the increased demand and entry into new markets. Additionally, the company plans to open its first physical store, creating a direct channel with consumers.
“The results of Black Friday and the new partnerships we are building are a reflection of our commitment to offer complete and innovative solutions for online retail. This will be a year of great progress and achievements,” concludes Roberto Almeida, CEO of Grand Commerce.
