The federal government has launched a goal plan to promote female entrepreneurship. Within the project there is a committee composed of representatives from nine ministries, financial institutions, Sebrae (Brazilian Service to Support Micro and Small Enterprises) and members of civil society organizations. The idea is to increase income, productivity, and sustainability of enterprises led by women.
However, entrepreneurship is not just about starting a business. It is also about creating opportunities. The government can generate value through this project, but it is necessary to keep in mind that there are goals to be set. In order for the program to be effective and continuous, it is essential to implement strategies to create an environment of economic growth not only for women entrepreneurs, but for the country as a whole.
Investment funds and reducing bureaucracy
Currently, there are countless tax, bureaucratic, and legal barriers. There are also obstacles related to access to credit and investments. To stay alive, the entrepreneur needs access to the market to attract and capture more clients. Therefore, it is necessary to ensure facilities for credit and reduce, for example, barriers to high interest rates.
Legal access
Legal support is essential to make the business grow and flourish. In view of this, the government must create favorable environments for these entrepreneurs, simplifying registrations in commercial boards, intellectual property, and contracts, as well as providing support.
Entrepreneurship culture
To foster the culture and values of entrepreneurship, it is necessary to invest in campaigns so that women recognize themselves as entrepreneurs and contributors to the ecosystem. Behavioral change should be the basis for all of this. How to do this? Promote success stories of entrepreneurs, organize events and conferences that promote entrepreneurship, and reinforce awareness campaigns on the topic.
Education, training, and innovation
To ensure success and continuity to the project, entrepreneurial women need to be trained. It is necessary to invest in education and training that involve good business, from marketing to technology. Encouraging innovation, such as research and developments by the Federal Government, is also crucial. These are details that enable the entrepreneur to have resources to make their business strong and sustainable.
Networking and collaboration
Entrepreneurs need to understand the importance of networking and connections with entrepreneurs, investors, and experts. For this, the Federal Government can and should create opportunities for meetings and roundtable discussions, for example. Another option is to ensure access to programs that provide mentoring and training from private sector companies.
