Whether for established entrepreneurs or those planning to start from scratch, the beauty industry is always promising and continues to offer significant and growing demand. According to Sebrae data, services focused on health and well-being are at the top of the list of the best areas to invest, a scenario driven by the aging population and increasingly hectic lifestyle, opening up a huge market segment in search of innovative solutions. Those who can combine technology with personalized experience and efficiency in services provided will certainly thrive.
However, just as the demand for this type of service is huge, every day a new clinic, a new space, a new professional emerges, and the burning question is: How to stand out amidst fierce competition? Digital positioning is a path and an essential strategy.
“Social networks are powerful showcases to display your work, but it is essential to know how to use them to highlight your skills and differentiators and stop being just another player in the market,” explains Thassia Piezzaroli, a digital marketing specialist in the beauty industry and creator of the course “Unlocking on social networks”.
The professional, who is a partner of the phenomenon Natalia Beauty at NB Digital, an area of educational infoproducts, shares that one must see social networks as businesses, where profit depends on engagement. “The content needs to be attractive enough to keep the audience engaged, as the algorithm favors those who can capture and retain users’ attention. If a person enters, spends only a few seconds, and exits the page, it means that content was not interesting, and the algorithm will ‘boycott’ it and deliver less to people,” explains Thassia.
In addition, it is essential to establish clear goals when entering the digital environment, such as increasing brand visibility, attracting qualified followers, and eventually becoming a reference in the market. “Choosing the right platforms based on the profile of the customer you want to reach and maintaining a consistent strategy are equally essential,” she explains.
The specialist also recommends considering investing in paid traffic to accelerate growth, a practice that has proven to be highly effective. “I always say it’s better to work on a network properly than on several in a fragmented and inconsistent way. Seeking a professional in paid traffic is also an investment that is very worthwhile,” she reveals.
Finally, Thassia emphasizes the importance of creating genuine connections through content. “Avoid an overly technical profile, it is necessary to mix valuable information with light and engaging content that brings humor and inspiring stories. It is the so-called escape editorial line, in the midst of valuable content, the idea is to distract people,” she concludes.
