A Eitri, a SaaS (Software as a Service) company founded in 2024, has a mission to simplify the creation of apps. With a focus on economy and quality, the company is transforming digital commerce by enabling Brazilian e-commerce businesses to develop mobile solutions with three times more productivity and one-third of the cost. Among its clients are prominent retailers like C&A and Toymania. The company has already achieved over R$ 90 million in Gross Merchandise Value (GMV).
The growing interest in mobile e-commerce solutions and the need for accelerated digitalization during and after the pandemic have generated many opportunities. The expectation is that the revenue in 2025 will be R$ 4 million.
Its co-founders, Guilherme Martins, Daniel Zupo, and João Machado, have extensive experience in the digital commerce technology universe. The professionals have worked for years in e-commerce companies like Americanas, Submarino, and Shoptime. Together, they envisioned an innovative alternative, which sets them apart from their competitors by allowing the construction of apps to be done in a simpler, scalable, flexible, agile, secure, modular, and personalized way.
How is the work developed?
The company transforms the development of e-commerce applications into a more agile, efficient, and accessible process. Using languages like Javascript and Typescript, the solution allows a single code to be used for iOS and Android platforms, eliminating the need for parallel projects. With the help of a proprietary design system, interfaces are created quickly, and compilation occurs in the cloud, ensuring frictionless and accessible development from any device. For those in need of backend integration, the serverless structure is a practical option. Moreover, deployment is immediate, without going through the traditional app store approval process, offering teams autonomy to manage the entire app lifecycle independently and swiftly. In practical terms, Eitri provides the platform while the client deploys and customizes the application based on predefined verticals or starting from scratch.
The autonomy of squads is central. Each team works in their own workspace, with isolated code, ensuring that any errors from one team do not affect the others. This approach enables frequent and independent deploys, eliminating the traditional “release train” and aligning with the fast pace of business demands. The Eitri Manager also reduces barriers for business and quality areas, offering features such as QR Code tests and complete control over users and permissions. With just one click, deploys or rollbacks can be done, ensuring greater control and flexibility to deliver quick and high-quality results.
“We arrived in the market with the purpose of simplifying the lives of brands in need of quality mobile digital presence, especially e-commerce. Our mission is to help companies, in partnership with their agencies and suppliers, develop native applications more affordably and efficiently. With our own technology, we accelerate the creation process, making it simple, agile, modern, and fully customizable. We aim to transform this process into a practical and uncomplicated experience, allowing everything to be done quickly and efficiently, resulting in engaging user-centric apps that stand out for the brands,” says Guilherme Martins, co-founder of Eitri.
Name Symbolism
The company’s name is the same as the Norse mythology dwarf who forged Mjölnir and other magical artifacts for the gods, demonstrating exceptional abilities as a blacksmith and builder. This archetypal connection with the Norse mythology reference establishes an analogy with the fact that building apps through Eitri is so fast and practical that it seems almost magical.
