It’s time for retailers to prepare to protect profits against losses from Black Friday and Christmas.

The next month of October marks the beginning of the last quarter of the year. It is a time of good sales, due to important festive dates for retail, such as Children’s Day, but mainly Black Friday in November, and of course, Christmas in December. It is also an opportune time for entrepreneurs who have not yet invested in loss prevention solutions to do so now to protect the profit of their operations.

Loss prevention is a vital strategy, according to Hailton Santos, Commercial Director of Sesami (https://www.sesami.io), a company that is a reference in effective and innovative solutions for security, productivity, and management in the retail, banking, and cash management segments because it allows the retailer to increase their profit from good sales and reducing losses. ‘But the reduction will only be possible with good process management, people training, and investment in technology. And for the latter, the market offers great solutions, many of them integrated with artificial intelligence, without the need for substantial investments,’ comments the executive.

From the POS to cash management – For the cash register area, Santos recommends the use of CCTV, which is important not only for recognizing individuals engaged in illegal activities but also for discouraging actions before they happen. There is also Gatecash, a monitoring tool that allows the retailer to reduce fraud (improper coupon cancellations, irregular discounts, and excessive cash drawer openings), as well as minimize operational errors and even inventory discrepancies.

The XReader, an automatic barcode reading and product identification system by image, can be used at any checkout with a conveyor belt. The system prevents any item from passing through the reader without being registered, reducing losses due to reading errors or operator fraud. With it, the customer also completes their purchase, especially those with large volumes, with up to a 30% reduction in service time.

The Intelisafe, an intelligent safe for cash management, in turn, has advanced software that allows synchronization of all processes, from depositing money in the safe to transporting it to the bank. Managed by a data center, it has a note counter that counts the deposited bills, avoiding human error, rejects counterfeit notes, and offers different reading speeds and deposit capacities as needed by the retailer.

Losses, a retailer’s stumbling block – Retailers who use the technology, according to Santos, are always ahead and able to increase results and decrease losses, making the most of their business potential. “A point of sale may seem profitable, but if it doesn’t have the correct measurement of loss, the retailer may incur losses,” says the executive.

As Hailton Santos often says, loss prevention is a guaranteed return. “Losses are truly the ‘stumbling block’ for the survival and growth of companies. That’s why it’s necessary to pay attention to them in every detail,” he explains.