The application Ysos, specialized in connecting single people or those in unconventional relationships interested in fulfilling fantasies, closed 2024 with significant growth. The number of registrations increased by 10.5%, while revenue jumped an impressive 43%. Furthermore, the company consolidated its international presence, with a focus on the North American market, where it completed the first year of operations.
According to Gustavo Ferreira, marketing head of Ysos, “the growth reflects a younger audience more open to exploring new forms of interaction, challenging stigmas about sexuality and relationships”.
The annual balance of Ysos revealed significant changes in the profile of its users. In terms of gender, the highlight goes to the growth of women on the platform, increasing from 14.19% in 2023 to 18.01% in 2024. Couples “he/she” continue to be the majority, at 49%, remaining almost the same as the previous year.
In the distribution by age group, there was a noticeable rejuvenation in the audience. Users aged 18 to 24 years increased from 10.6% to 13.78%, and those between 25 and 34 years also grew, from 20.50% to 21.84%. Despite a decrease in the 35 to 44 age group, which is still the majority (42.90%, compared to 48.51% in 2023), age groups over 45 also experienced moderate growth.
For Gustavo Ferreira, the age distribution of the APP users is one of the most striking points of 2024. “There is a certain rejuvenation in the audience who, regardless of sexual practice (since studies have shown that younger people have less interest in sex than the previous generation), are more open to unconventional interactions and relationships in a more fluid way”, he analyzed.
Regional Growth
Brazil remains the main market for Ysos, with a focus on regions that have shown accelerated growth. Below are the key insights by region and state:
- North: Highlight for Acre (117.08%) and Para (23.09%).
- Northeast: Bahia (12.04%) and Maranhao (18.36%) led the way.
- Midwest: Goias showed 14.21% growth.
- Southeast: Sao Paulo remains at the top with 18.16%, followed by Rio de Janeiro (16.15%).
- South: Santa Catarina surprised with 27.01%, followed by Rio Grande do Sul (18.17%).
The data shows that the app has consolidated its presence in almost all Brazilian states, even in smaller markets.
International Expansion and Technology Update
Gustavo also emphasized the importance of the app redesign, which brought significant improvements. ‘With the refact, our users now have a more effective technology tailored to the needs of each operating system, continuing to provide a reliable and now smoother experience for everyone.’
The year 2024 also marked Ysos’ global expansion, with the U.S. market showing strong adoption of the platform. Although still a developing territory, the company is already noticing trends similar to those seen in Brazil, with a diverse audience and growing interest in unconventional relationships.
For Gustavo, consistent growth, the consolidation of new markets, and an innovative approach allow Ysos to position itself as one of the most influential platforms in the unconventional relationships segment. “Our expectation for 2025 is to maintain the pace and further expand its global presence. We are working on the next release for new countries,” he concludes.
