In Brazil, Valentine’s Day remains one of the most important dates for digital retail. In 2025, according to a survey by the Brazilian Association of E-commerce (ABComm), the national e-commerce is expected to record a revenue of R$ 9.23 billion in the 14 days leading up to the celebration, a growth of 14% compared to the same period in 2024, when revenue was R$ 8.09 billion.
The expectation is for 16.76 million orders, with an average ticket of R$ 550.45, higher than the R$ 506.53 recorded in 2024, reflecting a consumer willing to invest more in gifts for the occasion.
Among the most sought-after products for Valentine’s Day are perfumes, fashion, electronics, flowers, jewelry, accessories, and personalized experiences. With a promising scenario, e-commerce remains the main channel for both planned and last-minute purchases.
“The continuous growth of Valentine’s Day reinforces that the digital realm continues to gain space in major celebratory dates. The consumer is becoming increasingly familiar with the digital journey, and dates like this emphasize the importance of convenience, personalization, and speedy delivery,” affirms Mauricio Salvador, president of ABComm.
Companies that invest in digital marketing and a good shopping experience tend to stand out. Therefore, to maximize results, ABComm recommends that retailers focus on promotional actions such as special kits, competitive shipping, progressive discounts, targeted marketing, as well as reinforce logistics and personalized service.
Giuliana Flores predicts a 14% increase in sales–
Giuliana Flores projects a 14% growth in the number of orders compared to 2024. Considered one of the most important dates in the second quarter for commerce, the occasion reinforces the brand’s optimism, expecting an average ticket of R$ 220.
For the date, the company is betting on diversification to meet the various styles of consumers. In addition to vases, floral arrangements, and bouquets, which are expected to lead sales with 70% preference, the brand’s portfolio includes chocolates, plush toys, books, and other options that can be combined in personalized kits. Gift combos represent 20% of the order expectation, while traditional morning coffee baskets are expected to reach 10%, reinforcing the variety and emotional appeal of the choices.
The strengthening of sales on celebratory dates, such as Valentine’s Day, has been crucial to the company’s growth strategy. In 2025, the company aims to reach the milestone of 800,000 deliveries, focusing on these special occasions as a driver to boost its results. This positive performance goes beyond numbers and highlights the brand’s commitment to a robust portfolio of over 10,000 products, quality service, and efficient logistics. Operating throughout the national territory, Giuliana Flores offers express deliveries that, in some locations, can be done in up to 3 hours.
“Valentine’s Day is a special date for us, marked by romance in the air and the desire to celebrate love in its various forms. Flowers, especially roses, have a powerful symbolism in this context — they represent passion, affection, and connection. Our purpose goes beyond selling gifts: we want to deliver emotions. It is a perfect occasion to reinforce emotional ties and express feelings that words often cannot translate,” highlights Clóvis Souza, founder, and CEO of Giuliana Flores.
