The Brazilian e-commerce continues to expand. According to the Brazilian Electronic Commerce Association (ABComm), the forecast is for the sector to reach revenues of R$ 234.9 billion in 2025, representing a 10% increase compared to the previous year. This growth is driven by various factors, including accelerated digitization and changes in consumer behavior.
With the increase in online sales, delivery logistics becomes a critical point, especially for large products such as furniture, appliances, and industrial equipment. The complexity in handling and delivering these items requires specific and efficient logistics solutions.
Challenges in delivering bulky products
The delivery of large products poses different challenges compared to smaller items. One of the main obstacles is the inadequate infrastructure in many regions of the country, making transportation slower, riskier, and more expensive.
Another point of attention is the high costs involved, as transporting large items usually requires specialized vehicles, customized routes, and trained labor.
In addition, heavy and bulky products are more susceptible to damage during transportation. This requires special attention to packaging and handling. Managing exchanges or returns is also more complex in this type of operation and can directly impact consumer satisfaction.
Strategies to overcome logistic challenges
To deal with these difficulties, many e-commerce companies are partnering with specialized carriers. Having partners who understand the care required for this type of merchandise increases the chances of success in deliveries.
Investment in transportation management systems (TMS) is also growing as it allows tracking deliveries in real-time, identifying bottlenecks, and proposing operational improvements.
Another measure adopted by companies is specific training for handling and transportation teams. This reduces the risks of damages, delays, and losses. According to Márcio Schapke, National Logistics Manager at Frigelar, the importance of partnerships is what determines the success of deliveries: “The careful selection of the carrier and understanding the knowledge they possess must be taken into account in hiring. Frigelar, in its Transportation Management System, provides guidance for each product line, whether it’s a refrigerator, minibar, or wine cooler. We hold bi-annual meetings with carriers for training in handling, storage, and movement, aiming to reduce damages and defects.”
Importance of efficient management in deliveries
Delivery management, especially for bulky items, requires constant attention. Monitoring indicators such as deadlines, damage rates, and customer satisfaction is essential to identify areas for improvement. Having control over each stage of delivery prevents losses and maintains the company’s reputation.
“Every delivery process must be closely monitored, whether it is done by the company itself or with partner carriers. Therefore, the management routine to evaluate the promised delivery time to the customer, damage rates, and losses is frequently carried out. Within the competitive environment that is e-commerce, maintaining continuous improvement in deliveries adds value to the brand.” mentioned Márcio Schapke.
Companies that regularly monitor their logistics operations can adapt more quickly and offer a more satisfactory experience to the end consumer.
Opportunities in e-commerce
The delivery of bulky products in the Brazilian e-commerce is challenging, but not impossible. With planning, use of technology, and strategic partnerships, it is possible to overcome logistical obstacles and ensure that the customer receives the product on time, in perfect condition.
Bulky products require specific care in packaging, transportation, and final delivery. Adapting to the particularities of each type of merchandise is essential to ensure the success of the business and the loyalty of the consumer.
