A Loja do Mecânico, the largest e-commerce platform for tools and machines in Latin America, has established itself as a national reference in the tools and equipment sector thanks to a robust strategy centered on a deep understanding of the purchasing behavior of professionals and enthusiasts in the areas of mechanics, civil construction, carpentry, gardening, DIY (do it yourself), and others. Combining technology, market intelligence, and a focus on customer experience, the company has transformed logistical and operational challenges into competitive advantages, positioning itself as a leader in the segment.
The main guideline of Loja do Mecânico’s strategy was specialization. Instead of adopting a generalist model, the company chose to serve a technical niche with depth and authority, investing in a broad portfolio ranging from hand tools to highly complex industrial equipment. This breadth, combined with the technical knowledge of its service team and product curation, generated credibility and loyalty among the most demanding audiences in the sector.
Today, the brand has impressive numbers such as 60,000 SKUs (Stock Keeping Units), more than 600 suppliers, +10 million orders delivered and +5 million customers served.
Another essential pillar was the digitalization of the purchasing journey. With a robust and responsive e-commerce platform integrated with logistics management systems, Loja do Mecânico ensures agility, security, and convenience for the consumer, whether they are in a workshop in the interior of São Paulo or in the capital, for example. The use of data for personalizing offers and recommending products has also raised the bar for the digital experience, bringing the company even closer to its customer’s behavior.
The logistical expansion, in turn, was fundamental to sustain growth. The company invested in a robust distribution center (53,000 m²), automation technologies, and partnerships with logistics operators to guarantee capillarity and competitive delivery times throughout the national territory, a decisive factor in winning the trust of the professional public, who often depend on agility to keep their operation active.
“Our goal has always been to go beyond the sale. We want to be partners with those who work with their hands, offering not only products, but also trust, agility, and relevant content. Our strategy was designed with this commitment to the mechanical professional in general,” says Thiago Gurgel, Co-founder and Technology Director of the company.
By combining portfolio specialization, technology, logistical intelligence, and proximity to the public, Loja do Mecânico built an exemplary operating model. Today, it is an ecosystem of solutions for those who live from the machinery and tools business and for those who like to perform services at home.
