A Monks Brasil, do grupo S4 Capital, passa a integrar o seleto grupo de agências reconhecidas pelo TikTok Marketing Partners Program, tornando-se a primeira agência brasileira a conquistar esse reconhecimento. A conquista comprova a expertise da Monks em criar, executar e otimizar campanhas de alto desempenho na plataforma, fortalecendo sua posição como referência em estratégias TikTok-first.
Marina Pires, Managing Director da Monks Brasil explica que o TikTok se tornou um espaço de experimentação, aprendizado e descoberta dos limites da criatividade. “Essa conquista não é só um prêmio — é um reflexo do que acontece quando a gente se permite experimentar, se mover com velocidade, entender a cultura em tempo real e colocar a criatividade no centro de tudo o que fazemos.”, afirma.
O reconhecimento comprova a capacidade da Monks de desenvolver campanhas que geram resultados em todas as etapas da jornada do consumidor, do reconhecimento de marca à conversão em e-commerce. Como Marketing Partner reconhecida pelo TikTok, a agência oferece soluções integradas que combinam mídia e criatividade para conectar marcas às comunidades da plataforma de maneira autêntica. Essa atuação também se apoia na expertise da Monks em Fandoms: a agência compreende como essas comunidades se formam e se expressam no ambiente digital, criando campanhas que dialogam diretamente com suas paixões e fortalecem o vínculo emocional entre marcas e públicos.
“On TikTok, we are always looking for ways to make it easier for brands and advertisers to develop engaging content and impactful campaigns that connect with TikTok communities,” says Melissa Yang, Global Head of Marketing Partnerships and Industry Education at TikTok. “We are excited to strengthen the media and creation services model with agencies, offering brands innovative solutions that continuously elevate the level of their campaigns on the platform.”
With the Real-time Brands model, Monks operates at the pace of culture, delivering agile campaigns in tune with what drives conversations and trends in the digital environment. This approach has already earned the agency two victories at the TikTok Ad Awards, including Agency of the Year, as well as successful cases like the campaigns for Magazine Luiza, Pringles, and Natura.
During the event “Unveiling the TikTok Ad Awards,” promoted by Monks Brasil, Aline Izo, Marketing, Branding, and Communication Manager at Magazine Luiza, spoke about the importance of the campaign that earned the advertiser of the year award and the partnership with Monks. “It was very significant because it showed that it was worth starting quickly, testing, making mistakes, learning — and, most importantly, understanding that we are no longer making advertisements, we are creating entertainment, we are creating TikTok. Our big challenge was to build ‘Tem no Magalu’ and generate more revenue. Magalu came with the challenge, Monks with creativity and solution, and the result came from a very joint effort between Magalu, Monks, and TikTok,” she said.
“This recognition is the reflection of a partnership built with trust, vision alignment, and a lot of collaboration. Working side by side with TikTok allows us to go beyond the conventional, exploring new languages, formats, and possibilities so that brands truly become part of the culture. We are very proud of this recognition and even more excited about what lies ahead,” says Marina Pires, Managing Director of Monks Brazil.
