In celebration of its 16th anniversary, MadeiraMadeira, the largest online furniture and decoration platform in Latin America, launched a bold 100% cashback campaign to provide the best experience for its customers on one of the most important dates of the year and sold 50% more than previous campaigns, with one of the strongest sales weeks since Black Friday 2024..
This was the first time the company had adopted this incentive format, allowing consumers to purchase select products and receive 100% of their purchase price back, in a limited-time promotional strategy. For Fábio Fadel, CRO (Chief Revenue Officer) at MadeiraMadeira, the initiative reflected the company’s commitment to offering innovative solutions to improve the customer experience..
“This year, we decided to invest in an initiative that combined technology, business intelligence, and a close eye on consumer behavior. More than just boosting our sales, the goal was to enhance our users’ experience by giving them back the power of choice. In our industry, we understand that purchase price is often decisive, but the long-term bond we build with our customer base generates much more value and further strengthens loyalty,” he comments..
With over 1,000 participating products, the campaign had strong appeal among the public, accounting for approximately 70% of sales during the first week of the month. The results demonstrate the company’s ability to create its own campaigns that truly deliver results. Among the most popular items, some stood out:
- Wardrobe with Mirror Couple 3 doors
- MDF Wardrobe for Couples with 8 Doors
- 12-Door Modular Wardrobe for Couples
- Dining Room Set
- Rack with TV Panel
“This result reinforces that when we invest in bold campaigns that generate value for our entire ecosystem, we can go beyond sales: we offer real opportunities for more people to achieve their dream home,” concludes the executive. Until the end of July, the company is also offering free shipping, 20% off PIX, and discounts of up to 60% on thousands of products on the website and app. To stay up to date with all the brand’s special anniversary promotions, simply download the MadeiraMadeira app, available for Android and iOS. Google Play and Apple Store.
