InícioDiversosGoogle updates change the game for publishers and require a new traffic...

Google updates change the game for publishers and require a new traffic strategy

Recent changes implemented by Google are already directly affecting the traffic of content portals across Brazil. The drop in audience has concerned publishers, editors, and content producers, especially with visible impact on channels like Google Discover, Google News, and organic search results.

To clarify what has changed and guide adaptation strategies, PremiumAds – a certified Google partner – will host a free webinar next Tuesday (05/06) at 10 am with experts in programmatic media and technical SEO. The event is aimed at professionals in the digital ecosystem, including portal managers, editorial teams, agencies, and those responsible for monetization and traffic.

With the theme “What Google Changed – and How It Impacts Your Portal Today,” the virtual meeting brings together Carol Chaim, an expert in technical SEO and WordPress, and Jhollyne Skroch, a strategist from PremiumAds. The proposal is to present a practical and strategic analysis of Google’s most recent updates and their effects on the visibility and performance of content sites.

In addition to highlighting the main points of impact from the updates, the webinar will emphasize recommended actions to preserve and recover the audience, an urgent theme for those in the digital market who rely on organic traffic as an essential source of reach and revenue, contextualizes Riadis Dornelles, CEO Latam of PremiumAds.

Service:

Date: 05/06/2025 (Tuesday)

Time: 10:00 am 

Free online event

Registrations: https://bit.ly/webinar6maiopabra

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