A Zippi, fintech that offers weekly working capital via PIX for micro-entrepreneurs, just launched the videocast Life of a Freelancer, produced by Pina, house of PR and Storytelling. The first season consists of eight episodes released weekly onYouTube.
The project, that has audio and video format, is hosted by Felipe Furlan with co-hosts Isabella Duarte and Andrea Avedissian and is another initiative by Zippi to support Brazilian micro-entrepreneurs. Each episode features a guest who shares their stories, challenges faced and valuable tips for those who want to start a business
In the last three years, the production of podcasts has experienced significant growth. According to Podcast Insights 2021, there are more than two million programs available on the web. Another study released in 2023 by BBC Global News, reveals that podcasts are an effective way to reach the audience that avoids ads, creating subconscious associations with the brand. Brand mentions in podcasts provide 16% higher engagement and 12% higher memory encoding than the surrounding content, in addition to increasing knowledge by 89%, the brand consideration at 57%, the favorability at 24% and the purchase intention at 14%
"With Vida de Autônomo we want to explore topics that are often not addressed in other formats and", with that, build an even closer relationship with our audience, with the aim of strengthening micro-entrepreneurship in Brazil, comment Andrea, who is also the Brand Manager of Zippi
