Artificial Intelligence (AI) is increasingly transforming the corporate landscape, bringing efficiency, precision, and innovation to decision-making. Executives who incorporate AI into their strategies can not only optimize processes but also enhance their communication and strengthen their companies' market position.
In a recently released e-book, Vianews, an integrated communications agency for Latin America, presents a definitive guide for C-levels and managers who want to enhance their strategy with Artificial Intelligence.
The material demystifies the application of AI in the executive environment, focusing on concrete results through three fundamental pillars to boost performance:
- Data Analysis and Strategy: Transform raw data into intelligent decisions, anticipating trends and maximizing opportunities.
- Operational Optimization: Automate bureaucratic tasks and optimize processes, freeing up valuable time for what really matters.
- Communication and Positioning: Improve your speeches, personalize messages, and manage crises more efficiently, strengthening your company's image.
The e-book also presents practical methodologies for interacting with AI, including the “Anatomy of an Effective Prompt,” which should contain four fundamental elements: detailed context, clear objective, specific style and format, and reference example.
Among the highlighted frameworks are:
- COT (Chain of Thought) : Step-by-step thinking for structured responses
- FOR (Persona, Action, Restriction, Settings) : Customization for the executive profile
- REC (Refine, Specify, Contextualize) : Continuous improvement of responses
Furthermore, the material emphasizes essential practices such as validating responses with reliable sources, adjusting prompts to refine results, and maintaining authenticity in communication. Key precautions include avoiding copying responses without critical review, using generic prompts, or including confidential company information.
Strategic vision for the future
The ebook projects that future leaders will need to develop critical thinking for validation, master the creation of effective prompts, incorporate AI into innovation strategy, and balance automation with human intelligence. The proposal is that AI should function as an amplifier of executive capacity, not a replacement for human leadership.
Practical appendix with ready-made prompts
The material includes an organized list of prompts for immediate use in strategy and business vision, digital transformation and AI, innovation and new models, leadership and people management, crisis and risk management, and growth and expansion.
"Our expertise in innovation and digital transformation allows us to present practical and up-to-date content, focused on what really makes a difference for decision-makers," says Thiago Frêitàs, AI specialist at Vianews.
To download the full ebook, click here .
