The coaching market in Brazil is experiencing exponential growth in the number of professionals and events. According to the International Coach Federation (ICF), the world's largest coaching association, over the past ten years, the number of specialists in the country has increased by 300%. Last year, more than 500 events were held nationwide, including congresses, workshops, seminars, and training sessions related to coaching in various Brazilian cities. And Expo D. Pedro, one of the largest multi-purpose venues in the interior of São Paulo, is on this route, hosting up to 12 events of this profile until this month. Another 10 meetings are scheduled until the end of the year.
"The demand for this type of event in the space has been high, and it has grown mainly post-pandemic with an increasing search by participants for topics such as self-knowledge and personal development," says Marceli Oliveira, superintendent of the Expo D. Pedro Complex. The executive observes that companies are also investing in coaching to improve leadership skills and performance in the corporate environment.
The profile of coaching events in Brazil ranges from intimate gatherings for small groups in personalized sessions to large-scale programs. In these settings, the Expo D. Pedro superintendent observes significant increases in areas such as life coaching and career coaching, and emphasizes that "organizers are increasingly seeking flexible spaces that accommodate personalized practices, such as rooms for mentoring and larger areas to provide comfort for up to 2,000 or even 5,000 people simultaneously."
In July, two major events related to awakening the mind and emotional intelligence take place in the space, including the training "Awaken Your Best: Emotional Intelligence and Neuroscience Immersion" (July 27-28). "These programs attract a quite diverse audience," highlights Marceli. They are executives, entrepreneurs, self-employed professionals, and even students interested in developing skills and achieving specific goals.
The Complex
One of the largest multipurpose spaces for events in the interior of São Paulo, Expo D. Pedro, located in Campinas (SP), has a structure designed for medium and large-scale corporate events, fairs, religious events, congresses, conferences, lectures, graduations and shows.
The modular spaces in the Convention Center adapt to small, medium, and large events, reaching a total area of 5,000 m². The Exhibition Center has 7 thousand m2of a completely flat area. Both spaces are integrated horizontally, facilitating the logistics of organizing a wide variety of events.
The versatility of the space, the security, the location in Parque Dom Pedro and the convenience of access via Rodovia D. Pedro I are the Complex's great attractions.
