A Sonne Education, a consulting firm focused on developing and implementing strategic planning for medium and large companies, announces the launch of the business education program “STRATEGY OF THE 3 PILLARS©”,focused on empowering entrepreneurs, heirs, successors, investors, advisors, and executives to develop and implement high-impact business strategies. The program is based on a proprietary concept and methodology developed by Max Bavaresco, focused on strategy, applicable to any type of company.
Anchored in a proprietary and effective methodology, the educational program will allow participants to decode the asymmetries between plans and results, how to make counter-intuitive, strategic and long-term decisions.
The program is structured over five intensive days, combining lectures, collaborative discussions, case studies, and Q&A sessions in a mentoring style. In addition to in-person classes, participants have access to study and preparation materials previously selected and curated by Max Bavaresco. In total, there will be 65 hours of programming, with 44 hours of course. After the program, participants will have access to three online mentoring sessions, where they can discuss the practical application of the initiatives covered during the course. This monitoring is essential to ensure that the strategies developed are effectively implemented in your companies."I usually say that 99% of companies do not have a real strategy, and our methodology brings knowledge and practices aimed at those who want to learn and become a reference in their market," affirms the strategist.
In the market for 15 years, Max created an innovative concept called ABOVE ALL, or, in good Portuguese, ABOVE EVERYTHING, the title of his book published by Sextante in 2020. The work is the foundational basis of the company, where he presents the six methodologies (strategy, knowledge and innovation, management, marketing, design, and experience).
Mentor
Max Bavaresco: Founder and CEO of SONNE. He has over 30 years of professional and business experience, including 15 years as Founder and CEO of SONNE, where he has dedicated more than 40,000 hours to consulting on over 130 projects focused on businesses, brands, and people. Your vocation is to anticipate the future and evolve companies, brands, and people to reach their maximum potential. He has also been an Endeavor mentor since 2008. Taught classes, lectures, and mentoring at FAAP, FIA, FGV, HBR WEEK, HSM, INSPER, USP, among others. He joined committees of entities such as ABA – Brazilian Advertisers Association and IBEF – Brazilian Institute of Finance Executives, among others.
“99% of companies do not have a strategy, in fact. How many times have you realized that your plans did not come to fruition? How many times did expectations not match reality? What we see most in the market is the disconnect between plans and results. Sometimes, making counterintuitive decisions may seem impossible, but it could be the turning point that will guarantee the future of your company. Therefore, there is no other way than to plan based on a strategy”, says Max Bavaresco, creator of the program.
Guest mentor
Keyla Almeida:Since 2015, in addition to being a consultant, she has been a professor at ESPM and a speaker at MC15, directing quantitative and qualitative market research, product testing and sensory analysis, concept evaluation, communication analysis and POS research, working with internationally renowned brands.
Keynote Speakers
Fernando Schüller:Professor at Insper, in São Paulo, PhD in Philosophy and Master's in Political Science from the Federal University of Rio Grande do Sul (UFRGS), with a Postdoctoral degree from Columbia University in New York. He is a Specialist in Public Policies and Government Management from the National School of Public Administration (ENAP) and a Specialist in Cultural Management and Ibero-American Cooperation from the University of Barcelona (UB). He is a columnist for Veja Magazine and the Bandeirantes Group of Communication.
Cesar SkyFirst and only Brazilian swimmer to win an Olympic gold medal, a historic achievement accomplished at the Beijing 2008 Olympic Games in the 50 meters freestyle. Throughout his career, he has accumulated a total of 19 medals at World Championships, becoming the most decorated Brazilian athlete in long and short course competitions. His journey is marked by excellence and determination, qualities he shares in his speeches, inspiring leaders and teams to overcome challenges and achieve their goals. As a speaker, use your high-performance sports experience to address topics such as focus, discipline, overcoming challenges, and high performance, adapting these concepts to the corporate environment and daily life. Your approach is captivating, combining personal stories with practical insights that motivate and transform audiences worldwide.
Speakers and Panelists
The content will be complemented by lectures and panels containing presentations of real cases and debates with businesspeople and executives from medium and large companies, such asCelso Ruiz:former CEO and current advisor at Baldan Implementos Agrícolas;Fernando Andraus:founder and partner of MAIO Executive Search;Henry Maksoud Neto:president of Hidroservice and Maksoud;Jerome Cadier:CEO of Latam Airlines;Joyce Lin:CEO da Eyewear;Keila Almeida:managing partner of MC15 Pesquisas;Juliana Vargas:partner at Crescera Capital;Leninha da Palma:CEO and Chairman of the Board of CAEDU Moda; Lucy Onodera:CEO of Onodera Aesthetics;Luis Gustavo Mariano:founder and managing partner of Flow Executive Finders;Marcos Luiz Bruno:managing director do Pieron;Marcos Wilson Pereira:head of Lightrock Latin America;Paulo Gehlen:business advisor;Paul Spencer Uebel:EY partner and business advisor;Peter Guizzo:founder and CEO of T&SS;Roberto Alcantara:founder and president of Angelus Dentistry;Roberto Faldini:business advisor and co-founder of IBGC;Rodrigo Forte:founder and managing partner of EXEC;Roberto Prado:Latam VPand Rodrigo Gagliardi:commercial director of JBS/Friboi.
Local
The program will be held at the Tivoli Mofarrej São Paulo Hotel, one of the most renowned in Brazil. During the immersion days, SONNE will offer 05 breakfasts, 05 lunches, 10 coffee breaks, 02 dinners, and 01 cocktail.
When
The program will be held between October 21, 2024 (Monday) and October 25, 2024 (Friday).
Enrollment
To register and participate in the 5 days of the Program3 PILLARS STRATEGY©, just click on thislinkThe spots for this program are limited and will be filled in order of registration, hiring, and payment.
“This program offers a unique combination of proprietary content, proven methodology and a superior educational experience. In addition, participants have the opportunity to learn directly from renowned experts, with a practical approach that involves real case studies and immediate application of the concepts covered,” highlights Max Bavaresco.
