Rocket Lab, a multinational App Growth Hub founded in 2019 and known for accelerating app growth, celebrates the results achieved with its ASA ( Apple Search Ads ) solution in partnership with Beep Saúde, the largest home healthcare company in Brazil. In just one month, the initiative reached 49% of total installations on iOS, with 34% of acquisitions made on Apple's platform.
“The partnership with Beep Saúde demonstrates Rocket Lab’s ability to identify and implement innovative solutions that drive significant results. Our expertise in ASA campaigns allowed Beep to reach a more targeted audience, as well as maximize the impact of its mobile campaigns,” says Daniel Simões, Country Manager of Rocket Lab.
Beep Saúde, which offers at-home exam and vaccination services, saw the ASA solution account for 51% of total attributions on iOS, with a 32% increase in reach on the same platform. Furthermore, the campaign achieved an average TTR ( Tap Through Rate) of 5.11%.
“Our Apple Search Ads campaigns with Rocket Lab have brought a significant boost to our mobile strategy and our business as a whole. The channel has helped us reach highly qualified users in a key market for us, the iOS market,” points out Vitor Monte, CMO at Beep Saúde.
Rocket Lab, which provides consulting services to improve the results and scalability of its clients' apps, has been a partner of Beep Saúde for approximately one year. In addition to the ASA solution, Beep uses two other products from the company, relying on a diversified media strategy.
