On December 3rd, theROCK Encantech, the first enchantech in Brazilian retail, holds the firstROCK Connects. Online and free, the event aims to strengthen ties in the retail sector and the supermarket industry, in addition to presenting news from Rock Conecta itself, a vertical focused on Retail Media and Market Intelligence.
With the theme "Connecting Retail, Industry, and Shoppers: creating value connections for the entire ecosystem," the event features participation from specialists of the group companies (Propz, Bnex, Izio&Co, and LL Loyalty) and partner executives. The idea is to discuss real success stories and practical solutions to connect brands with millions of shoppers in a personalized way and with measurable results.
"ROCK Conecta is a unique opportunity to see firsthand how to turn data into enchantment and engagement," says André Penariol, CEO of ROCK Encantech. "Our intention is for the event to have future editions and become a reference in retail, serving as a rich discussion space that addresses the future of Brazilian retail, as well as strategies and solutions that foster customer loyalty and transform businesses," he adds.
Event scheduleLasting from 9am to 10:30am, ROCK Conecta will feature the following lectures:
- “Who is ROCK?”, with Carlos Formigari, Founding Partner and President of ROCK Encantech;
- “ROCK Brands: Generating enchantment from knowledge”, with Rodrigo Rapparini, Head of ROCK Brands and André Penariol, CEO of ROCK Conecta;
- “How did Minuano achieve +24pp of Share of Shoppers directly from its main competitor, in one month? And all this with a ROCK above 300%!”, with Samir Jarrouj, Executive Director of Flora, and Rodolfo Antunes, owner of Rede Sol Antunes;
- “From Insight to Impact: How Actionable Insights Can Transform Experiences into Delight”, with Fernando Gibotti, CEO of ROCK CRM & Consumer Science;
- “How did L'or win over new shoppers from competing brands through digital sampling?”, with Eduarda Araujo, Shopper Marketing Manager at Jacobs Douwe Egberts, and Jomar Almeida Simas, Commercial Director at Torre Supermarket;
- “From Shopper to Fan: The power of personalized treatment”, with Adriana Rocha, co-founder and CEO of Ecglobal and Mariana Rhormens, Marketing Director of Alpagartas.
SERVICEROCK ConnectsData: December 3rd
Time:9h
Format:online
More details about thefree registrationandschedulecan be checked in thislink.
