On December 3rd, ROCK Encantech , the first Encantech company in Brazilian retail, will hold the first ROCK Conecta event . Online and free of charge, the event aims to strengthen ties within the retail sector and the supermarket industry, as well as present new developments from Rock Conecta itself, a vertical focused on Retail Media and Market Intelligence.
With the theme "Connecting Retail, Industry and Shoppers: creating valuable connections for the entire ecosystem," the event features the participation of experts from the group's companies (Propz, Bnex, Izio&Co and LL Loyalty) and partner executives. The idea is to discuss real success stories and practical solutions to connect brands to millions of shoppers in a personalized way with measurable results.
“ROCK Conecta is a unique opportunity to learn firsthand how to transform data into delight and engagement,” says André Penariol, CEO of ROCK Encantech. “Our intention is for the event to have further editions and become a benchmark in retail, serving as a rich discussion space that addresses the future of Brazilian retail, as well as the strategies and solutions that build customer loyalty and transform businesses,” he adds.
Event Schedule : Running from 9:00 AM to 10:30 AM, ROCK Conecta features the following lectures:
- "Who is ROCK?" , with Carlos Formigari, Founding Partner and President of ROCK Encantech;
- "ROCK Brands: Generating enchantment through knowledge" , with Rodrigo Rapparini, Head of ROCK Brands, and André Penariol, CEO of ROCK Conecta;
- "How did Minuano gain +24pp of Shopper Share directly from its main competitor in one month? And all this with a ROCK above 300%!" , with Samir Jarrouj, CEO of Flora, and Rodolfo Antunes, owner of Rede Sol Antunes;
- "From Insight to Impact: How Actionable Insights Can Transform Experiences into Delight ," with Fernando Gibotti, CEO of ROCK CRM & Consumer Science;
- "How did L'or win over new shoppers from competing brands through digital sampling?" , with Eduarda Araujo, Shopper Marketing Manager at Jacobs Douwe Egberts, and Jomar Almeida Simas, Commercial Director at Torre Supermarket;
- "From Shopper to Fan: The Power of Personalized Treatment ," with Adriana Rocha, co-founder and CEO of Ecglobal, and Mariana Rhormens, Marketing Director of Alpargatas.
SERVICE Connect Date: December 3rd
Time: 9 AM
Format: Online
More details about free registration and the program can be found at this link .
