The Junior Achievement (JA) Brazil Network, one of the largest social organizations for entrepreneurial education for young people in the world, and Meta, owner of Instagram, Facebook, WhatsApp, and Threads, among others, offer free online training courses to qualify young people for the digital market. The project is aimed at young people aged 15 to 29 and includes content on digital marketing, augmented reality (AR), preparation for the job market, and encouragement of entrepreneurship.
The action involves the JA Network in Alagoas, Bahia, Espírito Santo, Pará, Piauí and Rio de Janeiro, but access to the courses is available to young people from all over the country through the website:https://jasp.org.br/metainspira/
The initiative brings together already established projects from both institutions: the Digital Marketing program from Meta Blueprint, and the Discovering the Future with Knowledge Pathway from the Inspira JA Platform. There, students learn to create content, manage social media, and develop websites, among other skills.
JA Brasil's CEO, Alexandre Mutran, says that the mission of the partnership is to use technology as a tool for positive social transformation, empowering and supporting communities. And, according to him, it reinforces the NGO's commitment to reaching as many young people as possible with its platforms.
“The partnership with a company like Meta, which invests so much in technology, allows us to further expand the reach of Junior Achievement in Brazil and bring entrepreneurial education to more young people who need guidance to enter the job market,” says the executive director.
