RD Station, a business unit of TOTVS, announces the launch of theRD Summit 2025, the largest Marketing, Sales, and E-commerce event in Latin America. Listed in the official São Paulo events calendar, the event takes place on November 5th, 6th, and 7th at Expo Center Norte. The 11th edition has as its theme “Connections that strengthen businesses, bringing together specialists, practical content, solutions, and trends to create powerful connections.
"RD Summit 2025 marks a new chapter in our history, now fully within the TOTVS ecosystem. This convergence allows us to enhance the event's power, combining the innovation and market education expertise that has always been in RD Station's DNA with TOTVS's scale and expertise. Together, we will strengthen the network of connections between those who transform the digital world and those who are already driving Brazil forward, creating an even richer and more impactful environment for all participants," emphasizes Vicente Rezende, CMO of RD Station.
Among the highlights of this year are confirmed new names on the stages, such as: Andrew McLuhan – director of the McLuhan Institute and grandson of Marshal McLuhan, one of the greatest names in global communication, Brazilian writer Carla Madeira, Erich Shibata – designer and creative director of Cimed, Sarah Buchwitz – CEO of Grupo Flow. In addition to these, Flavia Mussalem from Quinto Andar; Igão, host of Flow Podcast; Theo Orosco, RD Station ambassador; and Walter Longo, founder of Unimark; join the constellation of personalities requested by the event audience, such as Martha Gabriel from Futurenow; Marcos Piangers, a speaker on technology and innovation, creativity and fatherhood, author of the bestseller "O Papai é Pop"; and Genesson Honorato from Kuba.
Business generation and networking
In 2024, more than 20,000 people attended in person and 50,000 followed the parallel programming of the Live Show online, with content streamed directly from the event. 60% of the audience was composed of leaders, resulting in over R$ 200 million in generated business and more than 180,000 leads collected by the sponsors. Six months before the next edition, the event already has over 5,000 confirmed participants and 110 sponsoring brands from various sectors, such as Conquer, BuzzLead, Vende-C, Instax Fujifilm, MBA USP/Esalq, MeetRox, 8D Hubify, and more. Also highlight the Startup Corner, which had all its spots sold out six months in advance, requiring a new batch to be opened at the request of startups wanting to showcase at the event.
Participants will have access to practical educational content in three main tracks: Marketing, Sales, and E-commerce, as well as other thematic stages and new content formats, with more panels. Additionally, the connections are strengthened through exchanges between specialists and solutions at the Business Fair spanning over 20,000 square meters. Highlighting the expansion of the Ecommerce World, a space dedicated to companies in the sector, with commercial booths and content areas on the topic.
Programming and Tickets
The RD Summit 2025 will feature over 300 speakers throughout three days of programming. Tickets are already on sale atofficial websiteand available in two access modes: Passport and VIP, both with access to the three days of the event.
RD Summit 2025
Data: November 5, 6, and 7, 2025
Local: Expo Center Norte – Rua José Bernardo Pinto, 333 – Vila Guilherme, São Paulo – SP, 02055-000
Information and tickets:RD Summit
