PL Connection, the leading private label in Latin America, announces its 2024 edition, which will take place from September 17th to 19th at the Blue Pavilion of Expo Center Norte, in São Paulo. Promoted by Francal and Amicci, the event will bring together companies, buyers, and industry experts to boost the growth of this market.
According to Nielsen data, while the share of private labels in the Brazilian market as a whole was only 2% in the first quarter of 2023, the global average is 23%. This contrast reveals significant growth potential in Brazil.
Organizers expect to gather more than 3,000 visitors at the event, which aims to promote the exchange of ideas and business through high-quality content with national and international speakers. “PL Connection is the ideal place for companies that want to connect with new clients, launch new products, and stay updated on the latest market trends,” says Fernando Ruas, CEO of Francal.
The program will be more comprehensive, including lectures, workshops, panel discussions, and networking, providing participants with a complete experience and diverse business opportunities. Some confirmed speakers include Ana Paula Gilsogamo, representative of the Mintel Group, as well as Pedro Cajueiro, Manager of Casa & Vídeo, and Ana Maria Diniz, Founder of Instituto Península. The event will also feature several lectures in the PL Connection Arena, bringing general and technical content to the sector.
“Among the new features of this edition is the goal of reaching 100 exhibitors representing the main brands and solutions in the private label , in addition to the presence of renowned speakers from the national and international market, who will share their experiences and knowledge,” highlights Antônio Sá, founding partner of Amicci.
The 2023 edition featured 43 exhibitors, distributed across the Food (60.6%), Beauty, Health and Wellness (23.2%), Miscellaneous (9.1%), and Pet (7.1%) sectors, attracting 2,500 visitors, 60% of whom were decision-makers, including managers (18%), directors (19%), and CEOs (23%), representing 18 Brazilian states. The event also hosted prominent retail chains such as Petz, PagueMenos, Carrefour, Assaí Atacadista, RaiaDrogasil, Sumirê, Lopes Supermercados, GPA, Panvel Farmácias, and Petland.
PL Connection 2024
Dates: September 17-19, 2024
Hours: 10 AM to 8 PM on the first two days. On the third day, 10 AM to 6 PM.
Location: Expo Center Norte – Rua José Bernardo Pinto, 333 – Vila Guilherme, São Paulo (SP).
More information about PL Connection 2024 and accreditation: https://plconnection.com.br/
