From September 17 to 19, the PL Connection 2024 will bring together the top experts at Expo Center Norte in São Paulo to present the main strategies and trends shaping the private label market. Among the new confirmed speakers are Ana Laura Tambasco, Carrefour and Sam’s Club private label executive director; Domenico Tremaroli Filho, Nielsen retail vertical director; and Ana Maria Diniz, co-founder of Polvo Lab.
Promoted by Francal and Amicci, the main private label event in Latin America aims to bring together companies, buyers, and industry experts to boost the growth of this market. Held simultaneously with the Latam Retail Show, the largest B2B retail and consumer event in the region. The visiting brands present include Carrefour, Grupo Pão de Açúcar, Cobasi, Petz, Lopes Supermercados, Droga Raia, Sam’s Club, Tenda Atacado, among others.
Gabriela Morais, businesswoman and creator of her own brand, "GAAB Wellness," and Renato Camargo, vice president of customer experience at Pague Menos Pharmacies, have also confirmed their attendance. A total of approximately 40 speakers and 100 exhibitors are expected for the 2024 edition.
Activities and contents
The program includes lectures, panel discussions, and networking, providing participants with a comprehensive experience and various business opportunities. In this edition, the event also features new elements such as the PL Connection Arena, which will present general and technical content for the sector, as well as the launch of the 2024 Private Label Excellence Award, a celebration aimed at recognizing the standout private label products throughout 2023 and the first half of 2024, and the Trends and Innovation Hub, which will highlight innovative launches and products in a distinctive and attractive space for the audience.
On Tuesday (17), Ana Laura Tambasco will give a lecture on "Winning Strategies in Food Retail: Insights from the Biggest Players in the Country." Next, Renato Camargo will be present for a chat on the theme "Innovating Pharmacy Shelves: Success of Pharmacies with Exclusive Products". Still on the first day of the event, the CEO of Martins Atacadista will share his expertise to discuss "Wholesale Universe: Private labels within market evolutions."
Among the notable lectures on Wednesday (18) are those by Nielsen's Retail Vertical Director, Domenico Tremaroli Filho, who will discuss "Nielsen: Global trends and insights in the private label market," sharing exclusive data on the topic, and a discussion on "Senior leadership's view on private label" with the presence of board members Hugo Bethlem, Marcelo Maia, Sandro Benelli, and Jorge Herzog. Finally, entrepreneur Gabriela Morais will share her expertise in the sector with the theme "Influencing with own brands: Meta interview with Gabriela Morais".
On Thursday (19), the last day of the event, the Corporate Director of Supermercados Paguemenos will discuss “Differentiation in Food Retail: private label strategies for success”.
PL Connection 2024
Then:September 17-19, 2024
Time:from 10am to 8pm on the first two days; on the third day, from 10am to 6pm.
Local:Expo Center North (Blue Pavilion) – Rua José Bernardo Pinto, 333 – Vila Guilherme, São Paulo
More information at:https://plconnection.com.br/
