Between September 17 and 19, the PL Connection 2024 will bring together the top experts at Expo Center Norte, in São Paulo, to present the main strategies and trends that are shaping the private label market. Among the newly confirmed speakers is Ana Laura Tambasco, executive director of private labels at Carrefour and Sam's Club; Domenico Tremaroli Filho, retail vertical director at Nielsen; and Ana Maria Diniz, co-founder of Polvo Lab
Promoted by Francal and Amicci, the main private label event in Latin America aims to bring together companies, buyers and industry experts to drive the growth of this market. Held simultaneously with the Latam Retail Show, the largest B2B retail and consumer event in the region. The visiting brands present include Carrefour, Grupo Pão de Açúcar, Cobasi, Petz, Lopes Supermarkets, Raia Drugstore, Sam's Club, Tent Wholesale, among others
Gabriela Morais has also confirmed her presence, businesswoman and creator of her own brand, "GAAB Wellness"; and Renato Camargo, vice president of customer experience at Pague Menos Pharmacies. In total, around 40 speakers and 100 exhibitors are expected for the 2024 edition
Activities and contents
The program includes lectures, discussion panels and networking, providing participants with a complete experience and various business opportunities. In this edition, the event also brings news such as the PL Connection Arena, that will present general and technical content for the sector, in addition to the launch of the 2024 Private Label Excellence Award, celebration aimed at recognizing the standout private label products during the year 2023 and the first half of 2024, and the Trends and Innovation Hub, will highlight the launches and innovative products in a differentiated and attractive space for the public
On Tuesday (17), Ana Laura Tambasco, will conduct a lecture on "Winning Strategies in Food Retail: Insights from the Largest Players in the Country". Next, Renato Camargo, will be present for a chat on the topic "Innovating Drugstore Shelves: Success of pharmacies with exclusive products". Still on the first day of the event, the CEO of Martins Atacadista, will bring your expertise to address the "Wholesale Universe: Private labels within market evolutions"
Among the lectures that stand out on Wednesday (18) is that of the Retail Vertical Director of Nielsen, Domenico Tremaroli Filho, that will address "Nielsen: Global trends and insights in the private label market", sharing exclusive data on the topic, and discussion on "Leadership's view on private label" with the presence of advisor Hugo Bethlem, Marcelo Maia, Sandro Benelli and Jorge Herzog. Finally, businesswoman Gabriela Morais will bring all her expertise in the sector with the theme "Influencing with own brands: Meta interviews Gabriela Morais"
Already on Thursday (19), last day of the event, The Corporate Director of Paguemenos Supermarkets brings a discussion on "Differentiation in Food Retail: private label strategies for success"
PL Connection 2024
Then:September 17-19, 2024
Time:from 10am to 8pm on the first two days; on the third day, from 10am to 6pm
Local:Expo Center Norte (Blue Pavilion) – José Bernardo Pinto Street, 333 – Vila Guilherme, São Paulo
More information at:https://plconnection.com.br/
