From January 11 to 17, 2025, New York will be the setting for discussions on the future of retail during the NRF 2025: Retail’s Big ShowRecognized as the largest event in the global retail sector, NRF will bring together the main players from the global market to share insights, trends, and strategies that will shape the coming years. Felipe Barroso, COO ofPayface, will integrate the BTR-Varese delegation, highlighting the importance of facial biometrics in the sector.
With over 40,000 attendees expected and hundreds of talks and exhibits, NRF 2025 will be a prime space for debates ranging from artificial intelligence and personalization to sustainability and inclusion in retail.
“We have been following the event in recent years and have noticed the growing demand for technologies that aim to reduce operational costs and improve the shopping experience. One example of this is payment by facial biometrics, which we will present in detail to the Brazilian delegation in New York,” says Barroso.
Felipe's presence at NRF, alongside the BTR-Varese delegation, reinforces Payface's commitment to innovation and collaboration in the retail ecosystem. For three days, the delegation will participate in panels, technical visits, and exclusive meetings with global executives, enhancing networking potential and strategic learning.
Furthermore, the event will be an excellent opportunity to strengthen international partnerships and identify new applications for Payface technology in retail, especially in markets that are adopting biometric payment solutions on a large scale.
