Panorama Inventta returns with a focus on business models and debates the challenges of innovating without losing core values 

Inventta, a consultancy specialized in innovation and strategy, announces the return of Panorama Inventta, an initiative that gained momentum during the pandemic as a dialogue space for leaders, experts, and companies to discuss the direction of innovation in Brazil. The new season premieres on July 24 at 10:30 AM with a debate on one of the most urgent topics for today's corporate environment: “New business models: how large companies create new businesses without losing their DNA”. 

Unlike conventional events, Panorama focuses on strategic, direct, and reality-grounded content. The proposal is to broaden the perspective on innovation by discussing its practical implications for organizational structure, culture, and strategy, emphasizing real impact rather than fleeting trends. 

“We know the innovation landscape can deter less mature companies. Our role is to demystify this field, provide context, and connect it to business reality,” says Vitor Freitas, marketing analyst at Inventta. For him, Panorama has established itself as a tool for building knowledge and facilitating exchange among those at the forefront of transformation. 

The first meeting of the new season will feature speakers such as Mariana Triveloni (Leader of the Avannti platform), Vinícius Arantes Sousa (Project Leader at Inventta) and a representative from Toledo, moderated by the Inventta team itself. The focus will be on sharing experiences about how to validate new businesses within large organizations without breaking internal culture or compromising governance. 

Among the topics to be discussed are: 

• Why 87% of corporate innovation initiatives fail due to a lack of method; 
• How to validate new businesses within 90 days without compromising compliance; 
• What distinguishes real innovation from “innovation theater”; 
• How to turn cost centers into revenue centers in corporate environments. 

Over the coming months, Panorama will address strategic issues under three main pillars: business strategy, applied innovation and technology as a means. The goal is to connect cross-disciplinary learnings with sector-specific insights, making the content accessible to different industries and levels of innovation maturity. 

“The language will be simple but not simplistic. We want to generate conversations that truly make a difference for those who need to make tough decisions daily,” adds Vitor. 

Service 

Event: Panorama Inventta – New Business Models 

Date: July 24, 2025 (Wednesday) 

Time: 10:30 AM 

Format: Online and free 

Register here