Gente Publishing has just announced the pre-sale of the awaited revised and expanded edition of the best-seller "The Power of Attitude", written by the service excellence specialist and vice president of the Brazilian Association of Training and Development (ABTD), Alexandre Slivnik. The work is a guide for professionals and companies that want to turn customers into true fans, reaching a new level of excellence in service
In this new edition, Slivnik updates the content with the latest strategies to strengthen corporate culture. The book explores how a well-defined purpose, combined with a positive organizational culture and effective leadership, can transform the customer experience and, as a consequence, the results of a business
A practical approach
"The Power of Attitude" is structured around four fundamental pillars: Purpose, Culture, Leadership and Enchantment. These pillars are presented in a practical and accessible way, allowing readers to apply the concepts directly in their companies. Success in enchanting customers starts within the company, with engaged employees and a culture that promotes positive attitudes, the author states
The book also includes new chapters that address the changes and challenges of the current business landscape, offering information on how to turn every customer interaction into an opportunity for delight. Throughout the work, Slivnik shares examples and techniques that can be implemented in companies of any size or sector
Exclusive MasterClass
For those who purchase the book in pre-sale, Gente Publishing offers a special bonus: a three-hour live online MasterClass, with Slivnik presenting strategies to turn customers into fans. This is a unique opportunity to deepen the knowledge gained from the book and learn directly from the author
For the specialist, the customer experience becomes a huge differentiator in the face of intense competition in various areas of activity. "The work offers a clear and practical view of how to create a service that goes beyond expectations", showing that the enchantment with a brand is what leads to loyalty, punctuate. The book is recommended for leaders, managers, customer service professionals and all those who wish to raise the quality standard in their companies.
With accessible language and concrete examples, Slivnik shows that success in enchanting customers is the result of a combination of factors, that include everything from defining a clear purpose to creating a strong organizational culture aligned with the company's objectives
The pre-sale of “The Power of Attitude” is now available on the websitePeople Publisher.
