The book "How to Invest in Startups: From Theory to Practice – A Complete Manual for Commencing Safely" by Guilherme Enck , an investment and entrepreneurship specialist in Brazil, is now available in physical and online bookstores. Published by Editora Gente and scheduled for official release in September of this year, the book presents a practical and structured methodology for investing in startups, offering readers an accessible and reliable guide to riding the wave of innovation and entrepreneurship that is consolidating in Brazil. The book is now available for pre-order, and anyone who purchases a copy before its release is guaranteed entry into the inaugural "Entrepreneur in 21 Days" challenge, led by the book's author.
A native of Rio Grande do Sul, with a degree in Production Engineering and a specialization in Engineering Management from Loughborough University (UK), Enck has built a solid career in the financial market and entrepreneurship. He has worked in mergers and acquisitions and founded several fintechs, most notably as co-founder of Captable. This latter venture has established itself as the largest startup investment platform in Brazil, facilitating the raising of over R$100 million for approximately 60 companies. His experience is that of someone who "has been an entrepreneur since before leaving college," reflecting his deep practical immersion in the sector.
At Captable, a company responsible for introducing more than 7,500 people to the world of startup investment, Enck also distinguished himself as an educator: he led courses, lectures, and workshops aimed at helping savers of all profiles understand and seize, methodically and confidently, the opportunities of the innovation ecosystem.
This entire journey gave rise to "How to Invest in Startups: From Theory to Practice – A Complete Manual for Getting Started Safely," which stands out as a practical and up-to-date guide to the complex Brazilian reality, addressing local culture, economy, and laws. The book fills an editorial gap by offering a perspective from someone who has actually experienced the ecosystem, sharing authentic stories, successes, and, crucially, lessons learned from failures.
In a light and relaxed read, the content goes far beyond theory, delving into analysis methods, valuation , and portfolio strategies, always contextualized to the particularities of the Brazilian market. Among the topics covered, the "Power Law" stands out, demonstrating how success in Venture Capital can come from a few, but strategic and successful, bets.
"Value creation is migrating from traditional structures to the innovation ecosystem. Everyone is experiencing this; just pay attention to all the tools and solutions we use in our daily lives. If the great epicenter of value creation in the economy is changing, it's only natural that we have to adjust our way of investing. Anyone who insists on being restricted to the traditional financial market will miss this wave," declares Guilherme Enck.
He adds: "The time has passed when investing in startups was only for large funds. Every investor should have at least a small percentage of their assets allocated to these companies. My role is to teach them how to do this—but in a sober, careful, consistent way, adapted to the long-term nature of this asset class," he concludes.
With "How to Invest in Startups: From Theory to Practice – A Complete Guide to Getting Started Safely," Enck not only informs, but inspires, solidifying his position as an essential voice for those seeking to thrive in the innovation market and drive the growth of companies with real and lasting impact.
The author will donate all proceeds from the book's royalties to the Tennis Foundation , a non-profit Non-Governmental Organization (NGO) that has been promoting the social transformation of children, adolescents and young people in vulnerable situations for more than two decades through sport and professional training.
