Nathalia Arcuri, founder of Me Poupe!, was recently recognized as one of Brazil's 15 most admired entrepreneurs, according to a national survey conducted by Fundo de Impacto Estímulo in partnership with the MindMiners platform, which surveyed more than 1,500 small business owners. Sharing space with names such as Elon Musk, Abilio Diniz, Luiza Helena Trajano, Silvio Santos, and Jorge Paulo Lemann, Nathalia ranks 15th in the ranking, making her the only Brazilian woman with direct involvement in popular financial education to appear on the list.
Their inclusion in this select group highlights their entrepreneurial vision and the transformative impact of a company founded with the mission of democratizing access to financial freedom. Since 2015, Me Poupe! has impacted millions of Brazilians with accessible content and financial transformation programs, demonstrating that it is possible to build a profitable business while also being socially committed.
"This recognition goes far beyond my name. It represents the strength of a cause. Being among Brazil's most admired entrepreneurs shows that it's possible to do things differently: generate profits, create jobs, and, above all, foster financial awareness in a country marked by inequality. Me Poupe! is an impact company, and this achievement reinforces our commitment to a fairer and more accessible economy for all," says Nathalia.
The survey also revealed that Nathalia is one of the few women to appear in the ranking, alongside Luiza Helena Trajano, who ranks 7th. This prominence reinforces the importance of female leadership in the Brazilian entrepreneurial landscape and the crucial role of initiatives focused on financial education and economic empowerment.
