Monks Brasil, part of the S4 Capital group, joins the select group of agencies recognized by the TikTok Marketing Partners Program, becoming the first Brazilian agency to achieve this recognition. The conquest proves Monks' expertise in creating, executing, and optimizing high-performance campaigns on the platform, strengthening its position as a reference in TikTok-first strategies.
Marina Pires, Managing Director of Monks Brasil, explains that TikTok has become a space for experimentation, learning, and discovering the limits of creativity. "This achievement is not just an award — it is a reflection of what happens when we allow ourselves to experiment, move quickly, understand culture in real time, and put creativity at the center of everything we do," he states.
The recognition proves Monks' ability to develop campaigns that deliver results at all stages of the consumer journey, from brand awareness to e-commerce conversion. As a Marketing Partner recognized by TikTok, the agency offers integrated solutions that combine media and creativity to connect brands with the platform's communities in an authentic way. This approach also relies on Monks' expertise in Fandoms: the agency understands how these communities form and express themselves in the digital environment, creating campaigns that directly engage with their passions and strengthen the emotional bond between brands and audiences.
"On TikTok, we are always looking for ways to make it easier for brands and advertisers to develop engaging content and impactful campaigns that connect with TikTok communities," says Melissa Yang, Global Head of Marketing Partnerships and Industry Education at TikTok. We are excited to strengthen the media and creation services model with agencies, offering brands innovative solutions that continuously elevate the level of their campaigns on the platform.
With the Real-time Brands model, Monks operates at the pace of culture, delivering agile campaigns in tune with what drives conversations and trends in the digital environment. This approach has already earned the agency two wins at the TikTok Ad Awards, including the Agency of the Year award, as well as success stories such as campaigns for Magazine Luiza, Pringles, and Natura.
During the event "Unveiling the TikTok Ad Awards," promoted by Monks Brazil, Aline Izo, Marketing, Branding, and Communication Manager at Magazine Luiza, spoke about the importance of the campaign that earned the advertiser of the year award and the partnership with Monks. "It was very meaningful because it showed that it was worth starting quickly, testing, making mistakes, learning — and, most importantly, understanding that we are no longer just making ads, we are creating entertainment, we are making TikTok. Our big challenge was to build 'Tem no Magalu' and generate more revenue. Magalu came with the pain, Monks with creativity and the solution, and the result came from a very collaborative effort between Magalu, Monks, and TikTok," he said.
"This recognition is a reflection of a partnership built on trust, aligned vision, and a lot of collaboration. Working side by side with TikTok allows us to go beyond the conventional, exploring new languages, formats, and possibilities so that brands can truly become part of the culture. We are very proud of this recognition and even more excited about what lies ahead," says Marina Pires, Managing Director of Monks Brazil.
