Monks, from S4 Capital, is the first agency in Brazil recognized by the TikTok Marketing Partners Program

Monks Brasil, part of the S4 Capital group, now joins the select group of agencies recognized by the TikTok Marketing Partners Program, becoming the first Brazilian agency to achieve this recognition. This achievement demonstrates Monks' expertise in creating, executing, and optimizing high-performance campaigns on the platform, strengthening its position as a reference in TikTok-first strategies.

Marina Pires, Managing Director of Monks Brasil, explains that TikTok has become a space for experimentation, learning, and discovering the boundaries of creativity. "This achievement is not just an award—it reflects what happens when we allow ourselves to experiment, move with speed, understand culture in real-time, and place creativity at the center of everything we do," she states.

The recognition proves Monks' ability to develop campaigns that deliver results at every stage of the consumer journey, from brand awareness to e-commerce conversion. As a TikTok-recognized Marketing Partner, the agency offers integrated solutions that combine media and creativity to connect brands authentically with the platform's communities. This approach is also supported by Monks' expertise in Fandoms: the agency understands how these communities form and express themselves in the digital environment, creating campaigns that directly engage with their passions and strengthen the emotional bond between brands and audiences.

"At TikTok, we are always seeking ways to make it easier for brands and advertisers to develop engaging content and impactful campaigns that connect with TikTok communities," says Melissa Yang, Global Head of Marketing Partnerships and Industry Education at TikTok. "We are excited to strengthen the media and creative services model with agencies, offering brands innovative solutions that continuously elevate the standard of their campaigns on the platform."

Through the Real-time Brands model, Monks operates at the pace of culture, delivering agile campaigns that align with what drives conversations and trends in the digital environment. This approach has already earned the agency two wins at the TikTok Ad Awards, including the Agency of the Year award, as well as successful case studies such as campaigns for Magazine Luiza, Pringles, and Natura.

During the event "Unveiling the TikTok Ad Awards," hosted by Monks Brasil, Aline Izo, Marketing, Branding, and Communications Manager at Magazine Luiza, discussed the importance of the campaign that won the Advertiser of the Year award and the partnership with Monks. "It was very significant because it showed that it was worth starting quickly, testing, making mistakes, learning—and, above all, understanding that we are no longer just making ads; we are creating entertainment, we are making TikTok. Our biggest challenge was building 'Tem no Magalu' and generating more revenue. Magalu came with the pain, Monks with the creativity and the solution, and the result came from a highly collaborative effort between Magalu, Monks, and TikTok," she said.

"This recognition reflects a partnership built on trust, shared vision, and extensive collaboration. Working side by side with TikTok allows us to go beyond the conventional, exploring new languages, formats, and possibilities so that brands truly become part of the culture. We are very proud of this recognition and even more excited about what lies ahead," states Marina Pires, Managing Director of Monks Brasil.