A MEXC, one of the world's leading cryptocurrency exchanges, was at Talent Land 2025, the largest technology and innovation festival in Latin America, to reinforce its commitment to expanding the use of cryptocurrencies in the daily lives of Latin Americans. With a focus on practical applications, how transfers and protection against inflation, the platform has shown that it is facilitating access to the crypto market for both beginners and experienced investors
Far beyond speculation: cryptocurrencies as a financial tool
The rise of cryptocurrencies in Latin America goes beyond speculation: it is driven by necessity. Millions of people are already using digital assets to send money abroad, protect savings against currency devaluation and access investments outside the traditional banking system. During the event, MEXC highlighted how its platform supports this transformation
In Mexico and all of Latin America, cryptocurrency has ceased to be a niche thing and is becoming part of people's financial routine, statedCarlos Ruiz, MEXC representative in the region. Be a freelancer receiving instablecoinor a family saving on remittance fees, our goal is to make these solutions more accessible and secure.”
The audience present, made up of developers, entrepreneurs and students, strengthened this view, sharing how they already use cryptocurrencies in their daily finances. The demand is clear, saidZalo Z., MEXC Business Development Leader. People seek faster alternatives, cheaper and more transparent than the traditional financial system. That's where MEXC comes in.”
MEXC's strategy in Latin America: bringing cryptocurrencies closer to real life
In the lectureEmpowering Latin America: MEXC's Commitment to the Future of Cryptocurrencies, the company presented its regional expansion plan
- Local AccessDirect pair trading in reais, PIX integration and expanded P2P options to simplify integration
- Security as standarda $470 million insurance policy and over 100% reserve proof to protect users' assets
- Innovation for everyoneMEXC DEX+, a hybrid platform that combines the ease of centralized exchanges with the freedom of DeFi (supporting Solana and BSC networks)
- Growth with the communitypartnerships with local Web3 projects, educational actions and support for regional events
Looking to the future: cryptocurrencies for everyone
MEXC strengthened its plans to consolidate its presence in Latin America, with educational content in Portuguese and Spanish, in addition to collaborations with local fintechs. We are not just bringing cryptocurrencies to Latin America — we are building this together with the region, Carlos Ruiz affirmed. The next wave of adoption will come from the everyday use of cryptocurrencies, not just investments.”
At the end of Talent Land 2025, MEXC's message was clear: the future of finance in Latin America will be inclusive, without borders and already underway
