MEXC Land 2025, the largest technology and innovation festival in Latin America, to reinforce its commitment to expanding the use of cryptocurrencies in the daily lives of Latin Americans. Focusing on practical applications such as transfers and protection against inflation, the platform demonstrated that it is facilitating access to the crypto market for both beginners and experienced investors.
Far beyond speculation: cryptocurrencies as a financial tool.
The rise of cryptocurrencies in Latin America goes beyond speculation: it's driven by necessity. Millions of people already use digital assets to send money abroad, protect their savings against currency devaluation, and access investments outside the traditional banking system. During the event, MEXC highlighted how its platform supports this transformation.
“In Mexico and throughout Latin America, cryptocurrency has ceased to be a niche product and is becoming part of people's daily financial routine,” stated Carlos Ruiz , MEXC representative in the region. “Whether it's a freelancer receiving payments in stablecoin or a family saving on remittance fees, our goal is to make these solutions more accessible and secure.”
The audience, comprised of developers, entrepreneurs, and students, reinforced this view, sharing how they already use cryptocurrencies in their daily finances. “The demand is clear,” said Zalo Z. , business development leader at MEXC. “People are looking for faster, cheaper, and more transparent alternatives to the traditional financial system. That’s where MEXC comes in.”
MEXC's strategy in Latin America: bringing cryptocurrencies closer to real life.
In the presentation “Empowering Latin America: MEXC’s Commitment to the Future of Cryptocurrencies” , the company presented its regional expansion plan:
- Local Access : Trading pairs directly in Brazilian Real, PIX integration, and expanded P2P options to simplify integration.
- Security as standard : $470 million in insurance and Proof of Reserves exceeding 100% to protect users' assets.
- Innovation for everyone : MEXC DEX+, a hybrid platform that combines the ease of centralized exchanges with the freedom of DeFi (with support for the Solana and BSC networks).
- Community growth : partnerships with local Web3 projects, educational initiatives, and support for regional events.
Looking to the future: cryptocurrencies for everyone
MEXC has reinforced its plans to consolidate its presence in Latin America, with educational content in Portuguese and Spanish, as well as collaborations with local fintech companies. “We are not just bringing cryptocurrencies to Latin America — we are building this together with the region,” stated Carlos Ruiz. “The next wave of adoption will come from the everyday use of cryptocurrencies, not just from investments.”
At the end of Talent Land 2025, MEXC's message was clear: the future of finance in Latin America will be inclusive, without borders, and is already underway.
