Mercado Livre, the largest e-commerce and financial services ecosystem in Latin America, will hold the 9th edition on September 24 and 25 in São Paulo.Mercado Livre Experience 2025- the company's main business event. With the theme "Connections that Drive Business," the event is an opportunity to inspire, empower, and boost salespeople with practical and strategic content, strengthening the connection between consumers, entrepreneurs, and technology.
It will be two days of intensive programming, with over 17,000 participants, 100 speakers, and four simultaneous stages, featuring content tracks, panels with leaders from Mercado Livre and major brands, as well as vendors sharing their experiences. The goal is to provide tools, learnings, and concrete strategies for those seeking to professionalize the operation, increase conversion, and establish themselves within the platform. With thousands of active sellers in the country, Mercado Livre already represents the main source of income for more than 1.8 million families and has contributed to the formalization of over 300,000 businesses.
"The seller is at the core of our business strategy. We are constantly evolving our value proposition to become, more and more, the best marketplace platform for all entrepreneurs in Brazil, and we believe that this will help us maintain our leadership in the long term," says Maurício Landi, Director of Growth and Seller Experience at Mercado Livre. The Mercado Livre Experience 2025 arrives to reinforce this vision by strengthening the connection between our ecosystem and the commercial strategy of those who sell with us. When this partnership is strengthened, businesses advance even further.
The event's schedule will be structured around three core pillars to drive growth:
- Management and Professionalization of Businesses
Content focused on financial management, pricing, and processes qualification, with an emphasis on consolidation and sustainable growth of entrepreneurs with different profiles.
- Tools and Technology to Accelerate Sales
Presentation of the most effective platform solutions, such as Mercado Ads, whichgrew 26% in revenuein the last year and recorded aaverage of 63 purchases per second, promotion center, My Page, Clips, price management and artificial intelligence, focused on performance and increasing conversion.
- Logistics and Ecosystem Expansion
Demonstration of the innovations of the most efficient logistics network in the country and its direct contribution to the customer experience and seller competitiveness.
Mercado Livre Experience Award 2025
During the event, another edition of theMercado Livre Experience Award, which recognizes the entrepreneurs and partners who stood out the most on the platform during the previous year. The award values inspiring stories of overcoming and growth, focusing on salespeople, consultants, integrators, and influencers who drive the ecosystem with their actions.
