The USP/Esalq MBA, a reference in distance education in Brazil, will be present at the RD Summit, one of the largest marketing and sales events in Latin America, with an innovative and unique proposal. With the aim of consolidating its position as a reference in the sector, the institution has prepared a unique experience that combines technology, quality content, and live engagement.
Innovation in distance education
Betting on innovation, the MBA USP/Esalq will bring a transparent cube to the event, which will function as a live broadcast studio, where MBA USP/Esalq experts and guest speakers at the RD Summit will share in-depth and relevant analyses, as well as market insights on the main themes of the event.
“This approach aims not only to inform, but to engage participants, providing a unique and interactive experience, very similar to what our students experience in our MBA, which is 100% digital”, says Debora Planello, marketing manager of the USP/Esalq MBA.
Live experience and interactivity
The concept of live streaming, recently popularized by channels like CazéTV, was a reference for the USP/Esalq MBA team, who innovated by bringing the format into an in-person event, transforming it into an omnichannel experience, which also includes a community for exchanging insights about the event's programming and the cube.
There will be more than six hours of content per day, with the participation of special guests, interactive activations and exclusive gifts.
During the event, there will also be the launch of a new course, developed specifically to meet market demands, reinforcing the commitment of the USP/Esalq MBA to always be ahead of market needs.
Connection with the public
In addition to providing high-quality content, the USP/Esalq MBA also aims to transform its space into a meeting point for students and professionals. The stand will function as a networking hub, where participants can interact with the MBA team, ask questions about the courses, and, most importantly, be part of an engaged and constantly growing community.
The participation of the USP/Esalq MBA in the RD Summit is not just an institutional presence, but a clear demonstration of leadership and innovation in the distance education market. With a well-defined strategy that combines technology, interactivity, and excellent content, the institution is ready to stand out and build a solid foundation, further expanding its reputation and reach.
For RD Summit participants, the MBA USP/Esalq booth will be a must-visit for those seeking innovation and excellence in education. And for those who cannot attend, it will be possible to access all the content directly from the official MBA USP/Esalq channels, such as Instagram and YouTube.
