StartSeveralMarket Day: event strengthens small businesses and boosts the local economy

Market Day: event strengthens small businesses and boosts the local economy

Market Day returns to Esporte Clube Pinheiros on the 25th, April 26 and 27, gathering about 150 small entrepreneurs at a collaborative event that promotes connections, drives business and values conscious consumption. With curatorship by organizers Beatriz Rio Branco, Daniela Vianna (Thoth Experience Incubator) and Renata Batochio (The Bazaar), the initiative has established itself as an essential space for entrepreneurs to boost their sales and expand their network

Market Day is a very special event for me, that's where I started my brand in the market and I was always very well received. In addition to being held at the club where I am a member, what makes everything even more meaningful, it's like being part of a big family. For small brands like mine, this visibility is essential. I work with a curated selection of domestic wines from small producers and family wineries, and each product has a unique story. During the event, revenue grows significantly and many customers continue buying afterward, what still drives my business.” — Dea Vianna, CEO of DV Wines

Aimed at both members and non-members of the Club, Market Day attracts a qualified and engaged audience, interested in learning about and consuming fashion products, gastronomy, accessories, fitness, childish, decoration, lifestyle, loungewear, table setting and much more. Furthermore, five NGOs are invited to participate for free, expanding the social impact of the event. In the last Christmas edition, the event received more than 7,5 million visitors, reaffirming its role in the creative economy and in strengthening small businesses

Participating in Market Day is always a joy for me. It's a moment to reconnect with friends, make great sales and strengthen my brand. Since I don't have a physical store, this event is essential, so it allows me to invite my clients from São Paulo to see the products in person. Furthermore, Market Day represents a 40% increase in my monthly revenue. With each edition, I see how the event becomes more complete and how the results are always positive for my brand.Juliana Solano, Partner Owner & Designer of the brand Jous by Juju Solano

The space still includes the Well-Being Space, a reserved area for exhibitors and visitors, offering free experiences like quick massage, consultations with oracles, meditation, self-care, makeup and even flash tattoo. This environment also hosts service exhibitors, allowing professionals to promote their brands and increase their visibility

Being part of Market Day is incredible, because it connects us with our clients and opens space for new consumers. In an increasingly digital market, we believe in the importance of face-to-face contact, allowing them to feel the fabrics and get to know the brand up close. During the event, We sell around 60 to 70 pieces, what positively impacts our revenue.Flavia Mesquita, CEO of Outfit Bag

Market Day is not just a commercial event, another growth platform for entrepreneurs, providing real networking opportunities, learning and brand strengthening. With complete structure and impeccable organization, the fair stands out as one of the main events in the sector, moving the economy and encouraging entrepreneurship

Being at Market Day is an essential opportunity for me and my handcrafted jewelry brand. Besides taking my jewelry close to people, Market Day represents a valuable moment of exchange and learning. Entrepreneurship can be a lonely path, and events like this are true oases – a space where small brands find their voice, visibility and support. This experience goes far beyond selling: it's about connection, inspiration and growth.” – Amanda Tartik, jewelry designer

Market Day is an incredible event for us, one of the best we've ever been to, with impeccable organization. Besides sales, we managed to acquire new clients and strengthen our brand presence among a predominantly active audience. On average, we sell about 200 pieces during the event, what has a significant impact on our revenue. What we like most about Market Day is that it goes beyond just showcasing products; it is a positive experience for both exhibitors and the audience, thanks to the organization's effort to make everything special.Tatiana and Cristiane, Fitcouture partners

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