Today, the 25th, on the first day of the 2nd edition of the Marketplace Experience in Nova Friburgo, it gathered more than 2,000 people in the space.The event, which has free admission, has the theme "From Idea to Success" and featured plenaries focused on business education in the online ecosystem. It brought together prominent names such as Isabel Cartaxo, Head of Fashion at Aliexpress, Larissa Iraha from Shopee, Thiago Franco, speaker at Mercado Livre, and Jackson Wang from Shein, among others, as well as over 70 partner brands active throughout the event.
According to ABCOMM (Brazilian Association of Electronic Commerce), the projection for 2025 in online sales is 234.9 billion in revenue, encompassing over 94 million online purchases, and more than 435 million orders. The audience, composed of Brazilian enthusiasts and entrepreneurs, participated throughout the first day of immersions focused on seeking an assertive digital perspective for their businesses and updated migration solutions for marketplace platforms.
For the last day of the event (26th), the schedule will feature names such as Lucas Amaral, Amazon's Marketplace Manager; Alex Moro, official influencer of Mercado Livre; and Leonardo Silva, Head of Engagement at Shopee, along with several other important industry figures. The event, which takes place at Nova Friburgo Country Club, features 22 speakers and expects to attract over 5,000 people visiting the venue during its two days of programming.
The tickets are already available throughsite.
Service: 2nd Marketplace Experience
Data:On April 25 and 26, 2025.
Schedules:8 a.m. to 7 p.m.
Local: Nova Friburgo Country Club – RJ
