Magazine Luiza (Magalu) announced today a strategic partnership with G4 Educação for the realization of Expo Magalu 2024, a mega event focused on Brazilian digital entrepreneurship. The collaboration aims to revolutionize the format of the event, offering participants access to the G4 Digital Retail Management Program, developed in conjunction with the Magalu Team and the Sellers Council
The event, scheduled for August 21 at the Anhembi District, in São Paulo, wait to gather at least 6.000 retailers. Participants will have the opportunity to attend lectures by prominent figures such as Frederico Trajano, CEO of Magalu, and Luiza Helena Trajano, chairman of the Board of Directors of the company
Frederico Trajano emphasized the importance of the initiative: "The Brazilian entrepreneur is the future of Brazil. What we need around here is to make an entrepreneurial revolution. Let's transform this entire journey, not only at the event, but bringing knowledge focused on how to sell more and manage your business better.”
The program offered includes eight modules with over 14 hours of practical content, aiming to boost the growth and management of participating businesses. Flávia Marcon, marketplace manager of the company, highlighted: "It is our investment to give these micro and small sellers the opportunity to enhance their earnings. We want to show how simple and profitable it is to sell online.”
Alfredo Soares, co-founder of G4 Educação, highlighted the importance of preparation: "The Brazilian entrepreneur can prepare to be an entrepreneur, having access to more knowledge, tools and being strategic intentionally. It's not about talent, it's about preparation.”
Registrations for the event are already open, with the first batch of tickets offering a package that includes the Magalu Expo and the G4 Digital Retail Management Program for 997 reais, in 10 installments without interest, a significant discount on the original amount of 1.997 reais
This initiative represents an important milestone in Magalu's mission to digitize Brazilian retail, offering entrepreneurs the tools and knowledge necessary to thrive in the digital environment
