InnovateIn general terms, it means creating something new or generating improvements to something already existing. This concept, applied in the business universe, is what causes some headaches for entrepreneurs seeking a competitive edge and for public managers facing challenges to generate more business. It was for these people that the specialist in creating innovative ecosystemsFranklin Yamasakewrote"Traciona! Engaging Innovation Ecosystems"a practical guide for those who wish to transform business environments, cities, or organizations into true hubs of collaborative innovation.The launch event will take place on May 7th., at the Nebula Catalyst Space, in São Paulo.
The book combines theoretical foundations with case studies and real examples to reveal the factors that motivate active participation from different profiles, including startups, governments, and large companies. With accessible and guided language,Pull!“ offers practical tools and reflections that help the reader identify, connect, and mobilize the various links of an ecosystem, through the creation of a more fertile environment for sustainable innovation
In 2018, I organized events in the interior of São Paulo and realized that something was missing to spark innovation among residents. Therefore, I dedicated four years to a PhD and visited various ecosystems to learn about best practices researched worldwide.- Franklin Yamasake
The work offers practical recommendations, based on scientific literature and real experiences, capable of boosting innovation and collaboration in business and urban environments. One of the highlights is the case study of Grape Valley, in Jundiaí, which involved more than 100 research participants to understand the factors that motivate the collective building of innovative ecosystems.
Pull!“ It functions as an opportunity window for professionals, public managers, entrepreneurs, and interested parties in innovation to explore practical ways to strengthen their ecosystems and promote effective collaboration.
