innovation means creating something new or improving something that already exists. This concept, applied to the business world, is what causes a certain headache for entrepreneurs seeking a competitive edge and for public managers facing challenges in generating more business. It was for these people that Franklin Yamasake, wrote "Traciona! Engajando Ecossistemas de Inovação" (Traction! Engaging Innovation Ecosystems) , a practical guide for those who want to transform business environments, cities, or organizations into true hubs of collaborative innovation. The launch event will take place on May 7th at Espaço Nébula Catalisadora in São Paulo.
The book combines theoretical foundations with case studies and real-world examples to reveal the factors that motivate the active participation of different profiles, from startups and governments to large companies. Written in an accessible and engaging style, "Traciona!" offers practical tools and reflections that help the reader identify, connect, and mobilize the various links in an ecosystem, creating a more fertile environment for sustainable innovation.
“In 2018, I organized events in the interior of São Paulo and realized something was missing to spark innovation among the residents. That's why I immersed myself in a four-year doctoral program and visited various ecosystems to learn about best practices researched around the world.” – Franklin Yamasake
The book offers practical recommendations, grounded in scientific literature and real-world experiences, capable of boosting innovation and collaboration in business and urban environments. One of the highlights is the case study of Grape Valley in Jundiaí, which involved over 100 research participants to understand the factors that motivate the collective construction of innovative ecosystems.
“Traciona!” functions as a window of opportunity for professionals, public managers, entrepreneurs, and those interested in innovation to explore practical ways to strengthen their ecosystems and promote effective collaboration.
